Livemercial History Featured in the Northwest Indiana Times
Recently, Livemercialâ„¢ CEO Johnny Mathis, Jr. was profiled in the Business Features section of The Times of Northwest Indiana newspaper.
The article gives a good summary of the history of livemercialâ„¢, which highlights livemercial’s rise from the ashes of the dot-com bubble burst of the late 1990s. Determined to come up with a new idea, Johnny Mathis developed a new streaming video technology, called the livemercial Player that would later become part of the company’s Virtual Call Center. He presented the video technology at a trade show and Livemercialâ„¢ was born along with a revolution in direct response marketing.
What makes livemerical’sâ„¢ Virtual Call Center platform different from other e-commerce sites?
As quoted in May 11th, 2008 Times article, Mathis described the Virtual Call Center as “… a ’micro site’ built around a single product. At the time, the industry relied on a ’shopping cart’ for a buyer to purchase different products. Instead, the call center encourages the buyer to increase the dollar value of a single purchase through additional purchases. We call this an ‘upsell tree.’â€
The Times article also featured an insight into the company’s future plans. Livemercialâ„¢ hopes to turn Valparaiso into a tech center by incubating new and innovative ideas.
Livemercialâ„¢ has grown steadily to the point where it now employs 100 people nationwide, a large majority in the Valparaiso area at its corporate headquarters located near the Porter County Municipal Airport. Mathis also wants to give back to the tech community: “I didn’t have any support for my ideas,” he said in the article. “I want to help others with their ideas and grow our business as well.”
