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livemercial Purchases Monolithic Dome

Livemercialâ„¢ has purchased a landmark building to help facilitate expansion. The internet marketing company has won a sealed-bid auction for the former Natural Ovens Monolithic Dome.

The former Natural Ovens Bakery, located next to Indiana 49 and Route 2 in Valparaiso, IN, has been mostly unoccupied since Wisconsin-based Natural Ovens closed operations at the facility nearly 5 years ago. The monolithic dome is one of a kind and its unique architecture is very environmentally friendly; the building uses 50% less energy than that a comparatively-sized building.

“It’s a very unusual building, but we’re a very unusual company,” said CEO Johnny Mathis, Jr.

Livemercialâ„¢ plans to turn the dome into an information technology hub and put Valparaiso, Indiana on the map as an information technology center.

“Valparaiso is already a center of learning with 3 major universities based there,” said a company spokesman, “it’s only natural that businesses would want to tap into the highly educated population.”

Valparaiso, Indiana is considered a suburb of Chicago and attracts visitors and workers from throughout the Chicago metropolitan region.

“This acquisition will ensure that we can continue expanding, innovating and developing technology in this very unique place.”

The monolithic dome has nearly 60,000 square feet of space and has two levels; an open floor plan where the bakery’s production once took place and a mezzanine office level that looks out on the former production area. The building features solid concrete construction that has been designed to withstand a category 5 tornado.

Thanks for a fantastic party!

Thanks go out to everyone who was involved in organizing and planning the livemercialâ„¢ Party by the Pond last Friday. It was a huge success and all who attended had a great time.

The company would also like to thank its employees for another great year and it hopes that they had a fantastic time! Till next year guys!

Check out the pictures from the party below!

And a special “Thank you!” goes out the the band Between the Trees for giving an energetic, inspiring performance at Party by the Pond. Watch their video blog chronicling their experience flying aboard LM 2.

livemercial Goes International

livemercial™ has expanded its U.S. holdings and gone international by opening offices in both the United Kingdom and in Portland, Maine. The company also announced the appointment of Glenn Morgan to Executive Vice President of Sales-Europe, overseeing the company’s European operations, and Todd Flaherty to Executive Vice President of Sales based out of Portland.

“Our national and international expansion is the direct result of the increased demand for the innovative direct response marketing and virtual recruitment technologies offered by livemercial™ and RecruiTV,” said Johnny Mathis, Jr., CEO, livemercial™. “The significant experience that Glenn and Todd bring to livemercial™ and their respective markets will enhance that demand by introducing livemercial’s cutting edge approach to direct response and recruitment to entirely new audiences.”

The office in England will serve as the European sales office for livemercialâ„¢ and RecruiTV, which provides virtual recruiting technology and services to corporations and recruitment firms worldwide. RecruiTV was acquired by livemercialâ„¢ in May 2008.

Prior to joining livemercialâ„¢, Morgan drove sales activities in Europe, the Middle East, Africa and the Asia-Pacific region for several telecommunications companies including ANDA Networks, an Ethernet equipment manufacturer. He also held executive positions with Newport Networks, Clear Communications and Orchestream, and was a sales leader for Xerox.

The Portland office will handle sales activities for the United States and provide sales support for Europe and Canada. In particular, the Portland location will benefit from the growing number of local companies providing such critical direct response support services as shipping and fulfillment, media buying, creative production, credit card processing, call centers and product manufacturing.

Flaherty brings a proven entrepreneurial track record to livemercialâ„¢, having co-founded successful ventures including Acadia Credit Card Processing, an authorized re-seller of merchant processing services, Pinnacle Marketing, a direct response marketing company, and Ship-Right Solutions, a third-party order fulfillment company specializing in e-commerce, direct response and retail clients. His background includes work in financial analysis with Digital Equipment Corporation and in global sales with DHL Worldwide Express.

livemercial Aquires RecruiTV

VALPARAISO, Ind. – (May 15, 2008) – Livemercial, a leading provider of online direct response marketing and seminar lead generation services, has expanded into the virtual recruitment market with its acquisition of RecruiTV, Inc.

“Livemercial revolutionized the direct response and seminar industries through the introduction of innovative video and other online technologies that generate and convert leads at a rate unmatched by others in the industry. The addition of RecruiTV to the Livemercial family of companies paves the way for us to do the same for the recruitment industry. By leveraging our technology platforms and expertise with RecruiTV’s suite of video solutions, we will drive virtual recruiting to the next level.”
Johnny Mathis, Jr., CEO, Livemercial

Financial terms of the acquisition were not disclosed. RecruiTV will retain its identity and be positioned as a Livemercial company providing virtual recruiting technology and services to corporations and recruiting firms.

Livemercial leads the direct response industry in single product sales, utilizing innovative proprietary technologies such as “instant on” streaming video for email, pop-ups, banners and direct response websites. Its Virtual Call Center generates higher conversion rates and revenues-per-order by eliminating traditional online shopping carts to capture, up-sell and securely transmit orders. Most recently, Livemercial became the first to offer secure mobile ordering technology with the launch of Txt2Buy.

By applying those same innovative technologies and e-commerce strategies, Livemercial has emerged as the leading provider of online lead generation services for the seminar industry. In addition to geographically targeted banner ads, email and search engine optimization strategies that drive qualified leads to dedicated registration websites, Livemercial also provides services designed to maximize response from print and broadcast promotions of seminars and other live events.

Founded in 2006, RecruiTV provides turn-key recruitment video solutions, including campaign development, production and integrated web solutions. It creates brief but compelling online video campaigns featuring employees, executives and hiring managers designed to convey the hiring organization’s culture, diversity, leadership and benefits in a way that attracts more qualified candidates.

“Online recruitment videos serve as a handshake between the company and prospective employees, giving candidates an opportunity to view the real corporate personality behind the help wanted ad or online job listing,” said RecruiTV CEO Peter Altieri. “By deploying Livemercial’s highly successful direct response marketing and lead generation models within the context of recruitment, we will be able to make that video handshake more powerful and effective than ever before.”

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