livemercial Aquires RecruiTV
VALPARAISO, Ind. – (May 15, 2008) – Livemercial, a leading provider of online direct response marketing and seminar lead generation services, has expanded into the virtual recruitment market with its acquisition of RecruiTV, Inc.
“Livemercial revolutionized the direct response and seminar industries through the introduction of innovative video and other online technologies that generate and convert leads at a rate unmatched by others in the industry. The addition of RecruiTV to the Livemercial family of companies paves the way for us to do the same for the recruitment industry. By leveraging our technology platforms and expertise with RecruiTV’s suite of video solutions, we will drive virtual recruiting to the next level.â€
Johnny Mathis, Jr., CEO, Livemercial
Financial terms of the acquisition were not disclosed. RecruiTV will retain its identity and be positioned as a Livemercial company providing virtual recruiting technology and services to corporations and recruiting firms.
Livemercial leads the direct response industry in single product sales, utilizing innovative proprietary technologies such as “instant on†streaming video for email, pop-ups, banners and direct response websites. Its Virtual Call Center generates higher conversion rates and revenues-per-order by eliminating traditional online shopping carts to capture, up-sell and securely transmit orders. Most recently, Livemercial became the first to offer secure mobile ordering technology with the launch of Txt2Buy.
By applying those same innovative technologies and e-commerce strategies, Livemercial has emerged as the leading provider of online lead generation services for the seminar industry. In addition to geographically targeted banner ads, email and search engine optimization strategies that drive qualified leads to dedicated registration websites, Livemercial also provides services designed to maximize response from print and broadcast promotions of seminars and other live events.
Founded in 2006, RecruiTV provides turn-key recruitment video solutions, including campaign development, production and integrated web solutions. It creates brief but compelling online video campaigns featuring employees, executives and hiring managers designed to convey the hiring organization’s culture, diversity, leadership and benefits in a way that attracts more qualified candidates.
“Online recruitment videos serve as a handshake between the company and prospective employees, giving candidates an opportunity to view the real corporate personality behind the help wanted ad or online job listing,†said RecruiTV CEO Peter Altieri. “By deploying Livemercial’s highly successful direct response marketing and lead generation models within the context of recruitment, we will be able to make that video handshake more powerful and effective than ever before.â€
