livemercial Goes International
livemercial™ has expanded its U.S. holdings and gone international by opening offices in both the United Kingdom and in Portland, Maine. The company also announced the appointment of Glenn Morgan to Executive Vice President of Sales-Europe, overseeing the company’s European operations, and Todd Flaherty to Executive Vice President of Sales based out of Portland.
“Our national and international expansion is the direct result of the increased demand for the innovative direct response marketing and virtual recruitment technologies offered by livemercialâ„¢ and RecruiTV,†said Johnny Mathis, Jr., CEO, livemercialâ„¢. “The significant experience that Glenn and Todd bring to livemercialâ„¢ and their respective markets will enhance that demand by introducing livemercial’s cutting edge approach to direct response and recruitment to entirely new audiences.â€
The office in England will serve as the European sales office for livemercialâ„¢ and RecruiTV, which provides virtual recruiting technology and services to corporations and recruitment firms worldwide. RecruiTV was acquired by livemercialâ„¢ in May 2008.
Prior to joining livemercialâ„¢, Morgan drove sales activities in Europe, the Middle East, Africa and the Asia-Pacific region for several telecommunications companies including ANDA Networks, an Ethernet equipment manufacturer. He also held executive positions with Newport Networks, Clear Communications and Orchestream, and was a sales leader for Xerox.
The Portland office will handle sales activities for the United States and provide sales support for Europe and Canada. In particular, the Portland location will benefit from the growing number of local companies providing such critical direct response support services as shipping and fulfillment, media buying, creative production, credit card processing, call centers and product manufacturing.
Flaherty brings a proven entrepreneurial track record to livemercialâ„¢, having co-founded successful ventures including Acadia Credit Card Processing, an authorized re-seller of merchant processing services, Pinnacle Marketing, a direct response marketing company, and Ship-Right Solutions, a third-party order fulfillment company specializing in e-commerce, direct response and retail clients. His background includes work in financial analysis with Digital Equipment Corporation and in global sales with DHL Worldwide Express.
