The Official Billy Mays “The Office” ERA Vegas Video
The Billy Mays / The Office parody video that first aired at ERA Vegas has, as expected, made its way on to YouTube.com. Relive every side-splitting moment, told in the style of NBC’s “The Office”, as Billy Mays jokes, cajoles and pitches his way through an inspiring day at livemercial. For your viewing pleasure, below is the memorable clip.
The Billy Mays parody video was shot at livemercial’s corporate offices in Valparaiso, IN on September 4th, 2008 during Mays’ visit to livemercial. In addition to sharing stories and dining with Billy Mays during lunch, several members of the livemercial team actually composed the supporting cast for the Billy Mays video (including Director of Search, Matt O’Brien, who indeed drank the liquid after Billy wrung out the ZorbEEZ cloth into Matt’s cup). And, while we’re name-dropping, a loud shout out goes to Associate Vice President Jim Barnthouse for the video’s writing and directing genius as well as to Directors of Photography, Corey Morrison and Kevin Miller. Not to be overlooked, a shout out also goes to Production Assistant Nick Greiger for his endurance and dedication.
A great time had by all, complete with hopes of a similar event in the near future.
From the staff at livemercial to Billy Mays: “Thank you, Billy.”
Livemercial Set to Revolutionize Online Direct Response Industry with CORE
The company unveils its turn-key, self-service direct response technology platform during the ERA Annual Conference underway in Las Vegas.
LAS VEGAS – (September, 2008) – LivemercialTM, the industry leader in single product direct response sales, has launched CORE, a turn-key solution that integrates the Internet, interactive voice response, online media and mobile direct response technologies and delivers them across a multichannel, self-service platform.
The proprietary technology platform was unveiled today at the Electronic Retailing Association (ERA) Annual Conference, where livemercial is offering demonstrations of CORE in Booth #501.
Livemercial has been incubating CORE for the past four years, investing millions in research and development of the disruptive technology that challenges traditional direct response marketing models. It allow marketers to manage all aspects of their online campaigns, including media buys, multivariate and A/B testing, order processing and comprehensive real-time reporting from a single web-based location.
“The CORE platform revolutionizes how direct response marketers do business and makes it easy for them to engage the $1 billion online consumer goods marketplace,†said Johnny Mathis Jr., CEO, livemercial, “CORE is not only a central point for all e-commerce channels that exist for direct response today, but also puts total control in the hands of the marketer, allowing them to do real-time tests and make changes on the fly without complex programming or the need for IT support.â€
The key to CORE’s success is optimization. Specifically, the platform optimizes each commerce channel to the type of media generating the order, taking the guesswork out of which offer, up-sell and price point is generating maximum response and revenues. CORE’s Optimization Engine also utilizes a complex data structure and analytics to allow marketers to optimize creative for maximize performance.
Built on a world-class infrastructure, CORE is designed to process huge media files and millions of transactions. Massively provisioned delivery centers connect directly to networks around the world so content is delivered instantly to buyers wherever they may be.
“With CORE, livemercial is taking a proactive role in transforming the direct response industry in a manner that will allow campaigns to be 100 percent Internet-driven and totally independent of TV,†said Peter Altieri, COO, livemercial. “The industry is changing and livemercial intends to be at the forefront of its transformation.â€
For a demonstration of CORE, visit livemercial, a platinum ERA member and sponsor of the ERA Awards Gala on Sept. 23, in Booth #501 during the ERA Annual Conference.
It’s here… livemercialTM presents… IVR • WEB • MOBILE
Complete Control—Livemercial CORE
Over the past five years, we’ve defined and perfected how Direct Response products are sold over the Internet. Today, we redefine Direct Response by putting the power of technology into YOUR hands. Livemercial CORE allows YOU to make changes to your IVR, website, or mobile marketing when YOU want.
CORE gives you the ability to optimize each commerce channel to the type of media generating the order. CORE takes your existing campaigns (television, internet, print and/or radio) and delivers the right marketing solutions for your IVR, website or mobile platform.
Billy Mays Honored during Livemercial Visit
“I’m shocked and surprised and touched,†confessed a gracious Billy Mays as his visit to livemercial ended at the company’s first Digital Cocktail Hour, a social networking event hosted by livemercial CEO, Johnny Mathis, Jr.
Mays received an enthusiastic applause, an engraved plaque and a message from Valparaiso, IN city mayor John Costas, proclaiming September 4th “Billy Mays Day.â€
Mays began his livemercial visit greeting the team, followed by an informal luncheon before filming a video with the livemercial team which will be played during the award ceremony at the Electronic Retailing Association convention in Las Vegas, NV.
Mays concluded his enjoyable visit to livemercial by telling the guests of the Digital Cocktail Hour, as only Billy Mays could tell them, “I wish I could stay longer, but this is a clean city.â€
