HOME + HOUSEWARES SHOW “PITCH THE PROS†PANEL
CHICAGO, March 22, 2009 – Livemercial, the leading provider of online direct response marketing, presented the second “Best Housewares Invention†award to Ed Ferencik for his Impressor meat tenderizer. The Impressor was selected by a panel of retail experts representing corporations, retail stores and mail-order catalogs as their favorite invention at the Home + Housewares Show.
The Impressor was one of approximately 30 inventions showcased in the “Inventors Corner†of the Housewares Show. It is a multifunction kitchen tool, with three interchangeable attachments: a smooth pounding plate, a pointed meat mallet, and a meat tenderizer with 60 stainless-steel piercing blades. Ferencik, 51, created the concept four years ago after more than 25 years preparing and selling meat.Â
“Ed’s Impressor represents an innovative alternative to a traditional mallet,†says Patty Cox, Chief Marketing Officer for Livemercial. “It’s also beautifully designed, successfully combining the functionality of a commercial tool into a retail package.â€Â
Livemercial is offering Ferencik a $5,000 package of three online sales and marketing tools to help bring the Impressor to market: a Sell it Yourself online marketing platform, a Social Response Pack with branded social media channels, and placement on AsSeenonTVNetwork.com.
Livemercial’s new Sell it Yourself (SiY) service, to be launched this summer, is a launchpad for innovators looking to take their product directly to market. SiY will feature an online community and resource center, enabling inventors to connect with like-minded people for support and guidance through the product launch process. In addition, the service provides a turnkey e-commerce solution for inventors, including:
- A storefront website template, featuring Livemercial instant-on video technology and transaction features
- Performance analytics and reporting features
- Reciprocal placement with like products, facilitating cross shopping among products
- Social media tagging tools to facilitate viral word-of-mouth awareness
- Feedback mechanism to provide entrepreneurs real-time comments about their products
Livemercial’s Social Response Pack (SRP) is a new social media platform that provides custom-branded channels for products on YouTube, MySpace, Facebook, Twitter and Blogger. Through SRP, inventors will be able to create and foster social communities that will fuel additional word-of-mouth awareness of their products.
For more information regarding the Inventors Corner or the Best Housewares Invention competition, please visit www.housewares.org. For more information on the Impressor, please visit www.butcherskitchen.com. For information on Livemercial products, including the Sell It Yourself package or Social Response Pack, please go to blog.livemercial.com.
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About Livemercial
Founded in 2002, Livemercial pioneered and is the largest provider of “instant on†streaming video for email, pop-ups, banners and direct response websites. The company leads the direct response industry in single product sales, utilizing cutting-edge technologies, social media and e-commerce solutions to design, deploy and manage strategic online marketing campaigns including email procurement, banner and pop-up placement, search engine optimization and contextual marketing.
