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Livemercial to award prize at Inventors Corner!

Inventors! Don’t Miss this Opportunity!

Pitch your ideas at the INPEX Inventor’s Corner Pavilion to our panels of “As Seen on TV” marketing experts and professionals from corporations, mail order and retail businesses. Get feedback and insights while trying to win great prizes!

DRTV Inventors Revue – Sunday, March 22, 11 am – 2:30 pm

WINNERS WILL RECEIVE FROM LIVEMERCIAL:

Livemercial “SiY” Sell it Yourself online marketing platform, a social response pack with branded social media channels and placement on AsSeenonTVNetwork.com. Total package worth $5,000

Pitch the Pros Corporate Revue……Monday, March 23, 9 am – 1 pm

WINNERS WILL RECEIVE FROM LIVEMERCIAL:

Livemercial “SiY” Sell it Yourself online marketing platform, a social response pack with branded social media channels and placement on AsSeenonTVNetwork.com. Total package worth $5,000

Spaces are limited! Stop in to the INPEX Booth #4477 South Building for details and costs.

Livemercial VIP Reception at the United Center

Livemercial invades the United Center in Chicago on Saturday night to take in a Bulls/Lakers game. Special guest Bob Love dropped by to mingle with our guests at this one-of-a-kind event!

2009 International Home and Housewares Show: A Livemercial Good Time.

The International Home and Housewares Show is a wonderful opportunity to go to the state-of-the-art McCormick Center in Chicago, meet over 50,000 industry professionals, network, and share ideas. Representatives from over 100 countries are going to take part in the event including mega-retailers Wal-Mart, Target, and Bed, Bath, and Beyond.

(source: housewares.org).

The dates of the event are March 22, 2009 through March 24, 2009. But in typical livemercial fashion, we’re going to begin our International Home and Housewares Show experience a little sooner.

Starting Saturday night, March 21, 2009, guests of livemercial will receive chauffeured transportation to the United Center in Chicago to watch the Chicago Bulls take on Kobe Bryant and the L.A. Lakers. Luxury and style will comfort guests as they watch from the Penthouse Suite. And as a special treat, guests will also get to visit with Bulls legend Bob Love. For those who don’t know, Bob Love’s jersey number, #10, is one of 5 numbers retired by the Bulls. Other numbers retired by the Bulls: Phil Jackson’s Bulls coaching 545-193, Jerry Sloan’s #4, Scottie Pippen’s #33, and Michael Jordan’s #23.

On Sunday, March 22nd, 2009 is the Inventors Revue @ INPEX’s Inventor’s Corner. There are two sessions for the revue. The first time is from 11AM to 12:35PM and the second time is 12:45PM to 2:30PM. Inventors will pitch their ideas to a DRTV Panel of experts including superstar pitchman Anthony Sullivan. The two winners of the “Best Housewares Invention” will receive the livemercial “SiY” Sell it Yourself online marketing package worth $5,000. With the package, the inventor will receive a custom livemercial microsite and storefront, placement on AsSeenonTVNetwork.com, and branded space on Social Media channels YouTube, Facebook, MySpace, Twitter, and Blogger.

Then on Monday, March 23, 2009, livemercial guests will be provided chauffeured transportation and be treated to a resplendent dinner at Japonais, located along the Chicago River in Chicago. The event will start at 6pm and go till least 10pm. Executive Chef Gene Kato will be performing his famous Hot Rock sirloin steak demonstration.

An exciting, lustrous time is certain to be had by all.

We’re looking forward to seeing everyone at the International Home and Housewares Show.

LIVEMERCIAL TO AWARD $10,000 OF ONLINE MARKETING SUPPORT TO LAUNCH “2009 BEST HOUSEWARES INVENTIONS”

International Home + Housewares Competition Winners to be Launched on Livemercial Network of 96 Million Monthly Visitors and $1 Billion in Online Sales

VALPARAISO, Ind. March 15, 2009 – Livemercial, the leading provider of online direct response marketing, will present the two winners of the International Home + Housewares Show “Inventors Corner” competition with online marketing packages worth $5,000. The prize packages include everything the inventors need to launch and sell their new products on Livemercial’s direct-response network of 96 million unique monthly visitors and $1 billion in online sales.

“By combining cutting-edge technologies with marketing principles, Livemercial has successfully launched thousands of products,” said Johnny Mathis, Jr., CEO, Livemercial. “In the process, we have become part of the inventor community, and have seen the passion behind the products. We look forward to working with these innovators to bring their passion to the world.” 

To help “Inventors Corner” winners launch their new products, Livemercial will provide each inventor with three direct response offerings: a Sell it Yourself online marketing platform, a Social Response Pack with branded social media channels, and placement on AsSeenonTVNetwork.com.

Livemercial’s new Sell it Yourself (SiY) service, to be launched this summer, is a launchpad for innovators looking to take their product directly to market. SiY will feature an online community and resource center, enabling inventors to connect with like-minded people for support and guidance through the product launch process. In addition, the service provides a turn key e-commerce solution for inventors, including:

• A storefront website template, featuring Livemercial instant-on video technology and transaction features
• Performance analytics and reporting features
• Reciprocal placement  with like products, facilitating cross shopping among products
• Social media tagging tools to facilitate viral word-of-mouth awareness
• Feedback mechanism to provide entrepreneurs real-time comments about their products

Livemercial’s Social Response Pack (SRP) is a new social media platform that provides custom-branded channels for products on YouTube, MySpace, Facebook, Twitter and Blogger. Through SRP, inventors will be able to create and foster social communities that will fuel additional word-of-mouth awareness of their products. 

The winning products will be from those featured in the International Home + Housewares Show INPEX Inventors Corner. Inventors will compete for the prizes in two live competitions at the Housewares show:

• On Sunday, March 22, 10 a.m. – 2:30 p.m., inventors will pitch their product to a panel of “infomercial” experts from the Direct Response  Industry, including Anthony “Sully” Sullivan, who will appear in the upcoming Discovery Channel Show “Pitchmen”
• On Monday, March 23, 10:30 a.m. – 2 p.m., inventors will pitch their product to a panel of professionals from retail and mail order businesses 

For more information regarding the Inventors Corner or the Best Housewares Invention competition, please visit www.housewares.org. For more information on Livemercial products, including the Sell It Yourself package or Social Response Pack, please go to blog.livemercial.com.  

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About Livemercial

Founded in 2002, Livemercial pioneered and is the largest provider of “instant on” streaming video for email, pop-ups, banners and direct response websites. The company leads the direct response industry in single product sales, utilizing cutting-edge technologies, social media and e-commerce solutions to design, deploy and manage strategic online marketing campaigns including email procurement, banner and pop-up placement, search engine optimization and contextual marketing.

 

An ERA Miami eRetailer Summit “Thank You”

A big, “thank you” goes out to all those who made our experience at the ERA Miami eRetailer Summit so enjoyable. From the elegance of the White Party, to the presentations, to Billy Mays’ and Anthony Sullivan’s unforgettable marshmallow shoot-out using guns made with the Dual Saw, the party never stopped. Billy, who knew that ERA Miami was the first time you performed live in front of streaming video?

Speaking of Billy Mays and Anthony Sullivan, a special “thank you so much“ goes to both of you guys for being such gracious, willing participants. You both made ERA Miami 2009 absolutely memorable.

For those who didn’t get to go to the eRetailer Summit in Miami, this time, below are some of our highlights.

Outside the show.

One of our White Party Posters.

Billy Mays showing everybody the ShamPow-er of ZorbEEZ. Watch out, Vince. Billy’s still coming for you.

And, of course, we would be remiss if we didn’t share, one more time, Billy Mays and Anthony Sullivan in an epic marshmallow war during the Dual Saw demonstration.

What’s Up Next for Livemercial?

Next up for the gang at livemercial is the International Home & Housewares Show in Chicago, IL from March 21 – 24, 2009. Check back to blog.livemercial.com for more information about livemercial events during the show. The details are still being finalized, but from the look of them, a fun time should be had by all. What I can say is that I am looking for to sharing more.

Come Find Us at StomperNet and Receive SRP Specials

The gang at livemecial will be enjoying StomperNet this Friday, March 6, 2009 through Sunday, March 8th at the Hyatt Regency in Atlanta, GA. Come find us at booth 226. The gang will be out and about, meetin’ and greetin, and learning about the newest industry trends.

While you’re there, be sure to ask about the hottest livemercial tool, SRP, – Social Response Pack. Livemercial will be giving out specials exclusively to StomperNet attendees so make sure you don’t miss out.

What is SRP – Social Response Pack?

Livemercial SRP – Social Response helps get your products and offerings out into the newest trend in marketing – Social Media. See your products on the latest social media trends including YouTube, facebook, twitter, myspace as well as their own blogs.

For more information about the livemercial goings on at StomperNet, check out srpstompernet.com.

Billy Mays ShamPOWS ERA eRetailer Summit Miami

In only his second live streaming video event, Billy Mays shamPOWS visitors at the ERA eRetailer Summit in Miami with a LIVE demonstration of the original MicroFiber cloth: ZorbEEZ. Billy pulled out all the stops. Not only did he demonstrate the power of ZorbEEZ, Billy also playfully called out ShamWOW’s Vince, again, saying, “I’m coming for you.”

The streaming video was aired via Ustream. A recording of the event is below.

A softer side to Billy Mays can be seen in the beginning of the video as he panders to the camera while he plays with his daughter before the event.

What is ZorbEEZ?

ZorbEEZ, as demonstrated in the video by Billy Mays, is the original microfiber cloth that can hold up to 20 oz. of liquid.

For more information on Billy Mays, Anthony Sullivan, livemercial and the livemercial SRP – Social Response Pack – at ERA eRetailer Summit Miami, please visit srplaunch.com.

Billy Mays, Anthony Sullivan Highlight SRP Launch

Follow all the action as Livemercial launches SRP (Social Response Pack) at ERA’s eRetailer summit in Miami. To give you a glimpse of what you’re to find at srplaunch.com, here’s Billy Mays and Anthony Sullivan making marshmellow shooters from PVC pipe cut by the Dual Saw.

NEW SOCIAL MEDIA MARKETING PLATFORM EXTENDS LIVEMERCIAL DIRECT RESPONSE TO ONLINE COMMUNITIES

VALPARAISO, Ind. March 2, 2009 – Livemercial, the leading provider of online direct response marketing, introduced a new social media marketing platform at the Electronic Retailers Summit in Miami today. The Social Response Pack (SRP) will provide a turn-key solution for Livemercial direct response clients looking to connect with online communities, engage online visitors, and increase conversion through social media channels.

“Livemercial revolutionized the direct response industry by introducing innovative video and online technologies that generated and converted leads better than anyone in the industry,” said Johnny Mathis, Jr., CEO, Livemercial. “Today, we have changed the industry again by introducing the first direct response platform that integrates the next wave of online engagement – social media marketing.”

 

The Social Response Pack offers Livemercial clients a turn-key solution for creating branded channels on popular social media sites, including YouTube, Facebook, MySpace, Twitter, and Blogger. In addition to establishing brands’ presence on these social media sites, Livemerical will offer clients on-demand support to help cultivate an online community around their products.

“Many of the products our clients offer are perfectly suited for social media,” said Peter Altieri, Livemercial COO. “Products like Spacebags, Alteril and Zorbeez often develop phenomenally passionate fans who want to share their stories with like-minded people. With SRP, we are offering an easy, low-risk way for our clients to connect these fans to online communities that grow organically through user-generated content.”

 

Research continues to prove the powerful influence of social media content on buying behavior and conversion, such as:

• According to Jupiter Research, social network users are three times more likely to trust peer opinions over advertising when making purchasing decisions
• According to BuzzAgent, one word-of-mouth conversation has the impact of 200 TV ads
• According to Marketing Sherpa, 87 percent of people trust a friend’s recommendation over a review by a critic

“With SRP, we can help our clients connect with the power of social media as part of an integrated marketing solution,” says Altieri. “As such, clients can leverage Livemercial analytics and performance tracking across all online channels, enabling the adjustment of marketing focus and messages in real-time – as well as tracking the return on investment for each online channel.” 

The SRP platform is the latest addition to Livemercial’s online direct response marketing tools, which are used by the leading product marketers, innovators and brands. Other Livemercial innovations include a high-performance research and development solution called LiveLabs, which provides industry-leading campaign analysis models to design and deliver high-conversion direct response campaigns. LiveEye offers the industry’s first complete fraud and trademark protection service.

“We are extremely excited to introduce SRP, and believe that social media marketing is a perfect complement to our direct response services,” said Mathis. “We founded Livemercial with a mission to help inventors, entrepreneurs and companies bring new products to market as quickly, and as cost-effectively, as possible. Six years later, we have successfully combined the best direct marketing techniques with the latest online technologies. I expect that SRP will extend our success, and our lead in the industry, for many years to come.”

 

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About Livemercial

Founded in 2002, Livemercial pioneered and is the largest provider of “instant on” streaming video for email, pop-ups, banners and direct response websites. The company leads the direct response industry in single product sales, utilizing cutting-edge technologies, social media and e-commerce solutions to design, deploy and manage strategic online marketing campaigns including email procurement, banner and pop-up placement, search engine optimization and contextual marketing.

Livemercial Announces New Social Media Platform at ERA: Social Response Pack

Livemercial, the leading provider of online direct response marketing, introduced a new social media marketing platform at the Electronic Retailers Summit in Miami today. The Social Response Pack (SRP) will provide a turn-key solution for Livemercial direct response clients looking to connect with online communities, engage online visitors, and increase conversion through social media channels.

“Livemercial revolutionized the direct response industry by introducing innovative video and online technologies that generated and converted leads better than anyone in the industry,” said Johnny Mathis, Jr., CEO, Livemercial. “Today, we have changed the industry again by introducing the first direct response platform that integrates the next wave of online engagement – social media marketing.”

The Social Response Pack offers Livemercial clients a turn-key solution for creating branded channels on popular social media sites, including YouTube, Facebook, MySpace, Twitter, and Blogger. In addition to establishing brands’ presence on these social media sites, Livemerical will offer clients on-demand support to help cultivate an online community around their products.

“Many of the products our clients offer are perfectly suited for social media,” said Peter Altieri, Livemercial COO. “Products like Space Bags, Alteril and Zorbeez often develop phenomenally passionate fans who want to share their stories with like-minded people. With SRP, we are offering an easy, low-risk way for our clients to connect these fans to online communities that grow organically through user-generated content.” Research continues to prove the powerful influence of social media content on buying behavior and conversion, such as:
• According to Jupiter Research, social network users are three times more likely to trust peer opinions over advertising when making purchasing decisions
• According to BuzzAgent, one word-of-mouth conversation has the impact of 200 TV ads
• According to Marketing Sherpa, 87 percent of people trust a friend’s recommendation over a review by a critic

“With SRP, we can help our clients connect with the power of social media as part of an integrated marketing solution,” says Altieri. “As such, clients can leverage Livemercial analytics and performance tracking across all online channels, enabling the adjustment of marketing focus and messages in real-time – as well as tracking the return on investment for each online channel.”

The SRP platform is the latest addition to Livemercial’s online direct response marketing tools, which are used by the leading product marketers, innovators and brands. Other Livemercial innovations include a high-performance research and development solution called LiveLabs, which provides industry-leading campaign analysis models to design and deliver high-conversion direct response campaigns. LiveEye offers the industry’s first complete fraud and trademark protection service.

“We are extremely excited to introduce SRP, and believe that social media marketing is a perfect complement to our direct response services,” said Mathis. “We founded Livemercial with a mission to help inventors, entrepreneurs and companies bring new products to market as quickly and as cost-effectively as possible. Six years later, we have successfully combined the best direct marketing techniques with the latest online technologies. I expect that SRP will extend our success and our lead in the industry for many years to come.”

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