PLATETOPPER NAMED BEST HOUSEWARES INVENTION
CHICAGO, March 22, 2009 – Livemercial, the leading provider of online direct response marketing, presented to the “Best Housewares Invention†award to Michael Tseng for his PlateTopper. The PlateTopper was judged by a panel Direct Response Marketing experts as the best new product at the Home + Housewares Show.
The PlateTopper was one of approximately 30 inventions showcased in the “Inventors Corner†of the Housewares Show. The PlateTopper is a food-storage container that features a clear cover and silicone ring that creates an airtight seal on any plate. It is dishwasher and microwave safe, stackable, and offers a affordable, eco-friendly alternative to traditional aluminum foil or plastic wrap.
Michael Tseng, 25, created the concept as a Mechanical Engineering project at Princeton University in 2005.
“Michael’s PlateTopper is perfect for Direct Response Marketing,†says Patty Cox, Chief Marketing Officer for Livemercial. “It’s a brilliantly simple solution to an everyday problem. The minute you see it, you wonder why no one has thought of the PlateTopper before. The next questions is, ‘How soon can I buy one?’â€
Livemercial is offering Michael a $5,000 package of three online sales and marketing tools to help bring the PlateTopper to market: a Sell it Yourself online marketing platform, a Social Response Pack with branded social media channels, and placement on AsSeenonTVNetwork.com.
Livemercial’s new Sell it Yourself (SiY) service, to be launched this summer, is a launchpad for innovators looking to take their product directly to market. SiY will feature an online community and resource center, enabling inventors to connect with like-minded people for support and guidance through the product launch process. In addition, the service provides a turn key e-commerce solution for inventors, including:
- A storefront website template, featuring Livemercial instant-on video technology and transaction features
- Performance analytics and reporting featuresÂ
- Reciprocal placement with like products, facilitating cross shopping among products
- Social media tagging tools to facilitate viral word-of-mouth awareness
- Feedback mechanism to provide entrepreneurs real-time comments about their products
Livemercial’s Social Response Pack (SRP) is a new social media platform that provides custom-branded channels for products on YouTube, MySpace, Facebook, Twitter and Blogger. Through SRP, inventors will be able to create and foster social communities that will fuel additional word-of-mouth awareness of their products.Â
For more information regarding the Inventors Corner or the Best Housewares Invention competition, please visit www.housewares.org. For more information on the PlateTopper, please visit www.PlateTopper.com. For information on Livemercial products, including the Sell It Yourself package or Social Response Pack, please go to blog.livemercial.com.
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About Livemercial
Founded in 2002, Livemercial pioneered and is the largest provider of “instant on†streaming video for email, pop-ups, banners and direct response websites. The company leads the direct response industry in single product sales, utilizing cutting-edge technologies, social media and e-commerce solutions to design, deploy and manage strategic online marketing campaigns including email procurement, banner and pop-up placement, search engine optimization and contextual marketing.
