PlateTopper wins Livemercial “Best Housewares Invention†Award!
Billy Mays and Livemercial CMO Patty Cox presented the first “Best Housewares Invention†Award to Michael Tseng, for his PlateTopper. The PlateTopper was judged by a panel Direct Response Marketing experts, including Anthony Sullivan, as the best new invention at the Home + Housewares Show.
The PlateTopper is a food-storage container that features a clear cover and silicone ring that creates an airtight seal on any plate. It is dishwasher and microwave safe, stackable, and offers a affordable, eco-friendly alternative to traditional aluminum foil or plastic wrap.
Michael Tseng, 25, created the concept as a Mechanical Engineering project at Princeton University in 2005.
“Michael’s PlateTopper is perfect for Direct Response Marketing,†says Patty Cox, Chief Marketing Officer for Livemercial. “It’s a brilliantly simple solution to an everyday problem. The minute you see it, you wonder why no one thought of the PlateTopper before. The second questions is, ‘How soon can buy one?’â€
Livemercial is offering Michael a package of three online sales and marketing tools to help bring the PlateTopper to market: a Sell it Yourself online marketing platform, a Social Response Pack with branded social media channels, and placement on AsSeenonTVNetwork.com.
