The Art of the Two Minute Pitch
Wendi Cooper, from C Spot Run Productions, delivered the first seminar of the Home + Housewares Show Inventors Corner.
As an inventor herself, Wendi has a passion for supporting others looking to bring their product to market. During Wendi’s presentation, she outlined how important it is for inventors to deliver a compelling, passionate pitch that instantly demonstrates the product benefits. This pitch is critical when talking about your product, whether the inventor is pitching a buyer one-on-one on the trade-show floor, or pitching millions of people live on a home-shopping broadcast.
Wendi outlined some of the common traits of the best Two Minute Direct Response Pitches:
- Focus on how your product solves an everyday problem everyone relates to
- Demonstrate your product in action, allowing the audience to understand how your product will change their lives
- Provide an affordable product for the customer, and provide a low cost to goods.
Wendi closed by said the most important aspect is providing a “Wow Factor.†The best products and pitches instantly inspire people to want to ask “How soon can I get it?†as they reach for the phone!
