The Impressor Makes an Impression at Home + Housewares Show
Livemercial, the leading provider of online direct response marketing, presented the second “Best Housewares Invention†award to Ed Ferencik for his Impressor meat tenderizer. The Impressor was selected by a panel of retail experts representing corporations, retail stores and mail-order catalogs as their favorite invention at the Home + Housewares Show.
The Impressor is a multifunction kitchen tool, with three interchangeable attachments: a smooth pounding plate, a pointed meat mallet, and a meat tenderizer with 60 stainless-steel piercing blades. Ferencik, 51, created the concept four years ago after more than 25 years preparing and selling meat.
“Ed’s Impressor represents an innovative alternative to a traditional mallet,†says Patty Cox, Chief Marketing Officer for Livemercial. “It’s also beautifully designed, successfully combining the functionality of a commercial tool into a retail package.â€
Livemercial is offering Ferencik a $5,000 package of three online sales and marketing tools to help bring the Impressor to market:
Livemercial’s Social Response Pack (SRP) is a new social media platform that provides custom-branded channels for products on YouTube, MySpace, Facebook, Twitter and Blogger. Through SRP, inventors will be able to create and foster social communities that will fuel additional word-of-mouth awareness of their products.
Livemercial’s new Sell it Yourself (SiY) service, to be launched this summer, is a launchpad for innovators looking to take their product directly to market including a storefront website template, performance analytics and reporting; and social media tagging to fuel viral word-of-mouth awareness.
Finally, Livemercial will place the Impressor as a featured product on the AsSeenonTVNetwork.com when it reaches full production.
For more information regarding the Inventors Corner or the Best Housewares Invention competition, please visit www.housewares.org. For more information on the Impressor, please visit www.butcherskitchen.com. For information on Livemercial products, including the Sell It Yourself package or Social Response Pack, please go to blog.livemercial.com.
