DIRECT RESPONSE MARKETING REACHES PRIME TIME
“Pitchmen” Reality Show Premiers on the Discovery Channel, April 15
VALPARAISO, IND. – Livemercial, the leading provider of online direct response marketing, has seen a dramatic changes in the “infomercial†industry. Since the company was founded in 2003, Livemercial has delivered $1 billion of online sales for Direct Response clients, the first Direct Response ad aired during a Super Bowl broadcast, and Snuggies have become a cultural phenomenon.
But, nothing compares to this.
“Pitchmen,” the infomercial industry’s first reality show will debut on the Discovery Channel, at 10:00 pm Eastern. The show follows the adventures of Billy Mays and Anthony “Sully” Sullivan, two of the most famous and successful pitchmen in history, as they search the world for inventions that could become the next Direct Response success story. In each episode, this odd couple of pitchmen partners become potential dream merchants for the inventors they discover; most of whom have staked everything they own, and then some, on their inventions.
On April 15, Livemercial is pleased to be the presenting sponsor at the premier party for “Pitchmen” in Tampa Bay, Fla., to celebrate next chapter in Direct Response marketing with Billy and Sully.
“We have been friends with Billy and Sully for a long time,” says Livemercial CEO Johnny Mathis, Jr. “in fact Billy worked at Livemercial for a while.* We’re excited to celebrate their new show, which will help tell the world that Direct Response offers entrepreneurs the quickest way to get ideas from their brains to the bank.”
Since 2003, Livemercial has marketed and sold $1 billion in online sales for more than 3,000 distinct brands, spanning categories from exercise equipment to children’s arts and crafts. Of those brands, more than 100 individual products have exceeded $1 million in online sales with Livemercial, including the Topsy Turvy tomato planter, the CriCut personal electronic cutter, and the Kodak EasyShare All-in-One printer.
To find out more about “Pitchmen†go to: http://dsc.discovery.com/tv/pitchmen/pitchmen.html
To find out more about Livemercial’s Online Direct Response Work, go to: http://www.livemercial.com/
*To see the video of Billy Mays’ contributions at Livemercial, please go to: http://www.youtube.com/watch?v=DtHI6e_Exhc
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About Livemercial
Founded in 2003, Livemercial pioneered and is the largest provider of “instant on†streaming video for email, pop-ups, banners and direct response websites. The company leads the direct response industry in single product sales, utilizing cutting-edge technologies, social media and e-commerce solutions to design, deploy and manage strategic online marketing campaigns including email procurement, banner and pop-up placement, search engine optimization and contextual marketing.
2 Comments
Hey guys, I can’t seem to find out how to get in front of Billy Mays on his new show Pitchmen – or just in front of him to show what I have. I have something that every homeowner will want – some will want 10 or 15. Yeah, yeah, I know, everybody says that. But, hey, I really have an impressive product with probably the next best “wow” factor since the hammer on the fabric presentation. And, it should be able to produce the 1:5 you are looking for. I’m guessing it cost about $4 or $5 to produce each unit. Believe me, this will be the next big thing on infomercials. How do I proceed?
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