Livemercial Co-Sponsors South Shore Orchestra’s “Summer Pops Adventure”

July 31st, 2009

sourth shore orchestra summer pops adventureLivemercial is proud to be amongst the co-sponsors for the South Shore Orchestra’s “Summer Pops Adventure” featuring Director/Conductor Tory Webdell. This year’s event is to be held on the lawn at Ivy Tech Community College in Valparaiso, IN – right down the road from the livemercial corporate office.

“Northwest Indiana has been so wonderful to us over the years that we were happy to be able to give back to the community.” - Johnny Mathis, Jr. CEO, Livemercial, Inc.

Planning to Attend the “Summer Pops Adventure” at Ivy Tech?

Those plan on attending the event are encouraged to show up early, bring lawn chairs, blankets and picnic baskets and enjoy the evening under the stars.

Date: Saturday, Aug 15, 2009 @ 7:00 p.m.
Rain Location:  Valparaiso High School in Valparaiso, IN.

For more information, please contact Ivy Tech at (219) 464-8524.

Map to Ivy Tech Campus – Valparaiso, IN


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Livemercial CEO Mathis Interviewed on PricewaterHouseCoopers Start-Up Show

July 30th, 2009

Recently livemercial CEO Johnny Mathis, Jr. was interviewed on the PricewaterhouseCooper Start Up Show with Steve Bengston. An informative discussion, Mathis discussed how online direct response has boomed since livemercial started in 2003 and how our VCC (Virtual Call Center) helped changed the way consumers purchase infomercial products. Mathis also referenced a Nielsen ratings report which found that the Direct Response industry has grown 10% in the last year despite the U.S. Economic recession. When Bengston asked about international Direct Response, Mathis pointed out that though the international markets haven’t adapted as quickly to online direct response, many segments, especially within the Asian and Latin American markets, are more and more becoming a potential lucrative opportunity.

Have a infomercial product or idea you want to take from “your brain to the bank?” Mathis directed listeners to livemercial.com where they can upload their product pitch directly.

You can download this podcast as well as listen to many other enjoyable interviews with business industry leaders by visiting the PricewaterhouseCooper Start Up Show website.


Happy 51st Birthday, Billy Mays

July 20th, 2009

Livemercial would like to take this moment to Billy Mays-shout, “HAPPY BIRTHDAY,” up to the sky in honor of the late, great infomercial king. Today would have been his 51st birthday and though our friend passed on not quite a month ago, his presence still entwines into much of what we do. Not a day goes by when we do not think of him.

Still thinking of you, buddy.

Below are some of our favorite videos Billy Mays so graciously recorded with us. We hope you enjoy them as much as we have.

The classic, Billy Mays at The Office.”

Billy and Anthony Sullivan giving a live Dual Saw presentation at 2009 ERA Miami. This also marked Billy’s debut into live streaming video.

And then the very next day, Billy Mays did his second-ever live streaming video performance when he pitched ZorbEEZ to the visitors.

Courtesy of the Jeff and Jer show in San Diego, CA, Billy pitches livemercial’s “Pitch It to the Pros” contest while being egged on by Anthony Sullivan.

And in the last video we were fortunate to shoot, Billy Mays and Anthony Sullivan announce the 2009 livemercial “Pitch It to the Pros” Response Expo winner: Treasure Chest Pets by Lisa Lloyd.

Happy 14th Birthday, Cody Mathis

While we’re at it, jovial “Happy Birthday,” well-wishes goes out to Cody Mathis, son of livemercial CEO Johnny Mathis, Jr. Cody got to spend time with us today in the livemercial office, meet the crew, and look on as the staff shot video footage with the 50 Companies to Watch film crew for the upcoming 2009 Indiana “50 Companies to Watch,” awards banquet next month in Indianapolis.