Livemercial CEO Mathis Interviewed on PricewaterHouseCoopers Start-Up Show
Recently livemercial CEO Johnny Mathis, Jr. was interviewed on the PricewaterhouseCooper Start Up Show with Steve Bengston. An informative discussion, Mathis discussed how online direct response has boomed since livemercial started in 2003 and how our VCC (Virtual Call Center) helped changed the way consumers purchase infomercial products. Mathis also referenced a Nielsen ratings report which found that the Direct Response industry has grown 10% in the last year despite the U.S. Economic recession. When Bengston asked about international Direct Response, Mathis pointed out that though the international markets haven’t adapted as quickly to online direct response, many segments, especially within the Asian and Latin American markets, are more and more becoming a potential lucrative opportunity.
Have a infomercial product or idea you want to take from “your brain to the bank?†Mathis directed listeners to livemercial.com where they can upload their product pitch directly.
You can download this podcast as well as listen to many other enjoyable interviews with business industry leaders by visiting the PricewaterhouseCooper Start Up Show website.
