Facebook and livemercial Are Now Friends

July 8th, 2008

Visit evidence of the excitement found on livemercial’s Facebook page and witness some of the sights, sounds, stories and mysteries that swirl around livemercial. For those who don’t know, Facebook is an integrated, interactive online social community where people share ideas, interests, videos, music and time together.

Still in the page’s infancy, livemercial’s Facebook page gives you access to some of the fans / employees who make up the heart of livemercial as well as recent and past photos and photo galleries of recent events. Livemercial’s Facebook page will be continually updated with news, livemercial blog posts and video of the exciting endeavors with which livemercial is diving into.

To visit our link, simply log into your Facebook account at facebook.com  (or register an account – only takes a few moments), search for us with the keyword “livemercial” and become part of our online community.


Thanks for a fantastic party!

June 16th, 2008

Party by the Pond 2008Thanks go out to everyone who was involved in organizing and planning the livemercialâ„¢ Party by the Pond last Friday. It was a huge success and all who attended had a great time.

The company would also like to thank its employees for another great year and it hopes that they had a fantastic time! Till next year guys!

Check out the pictures from the party below!

All ages enjoyed Party by the Pond 20082008 livemercial's Party by the Pond 2008 was a festive success

And a special “Thank you!” goes out the the band Between the Trees for giving an energetic, inspiring performance at Party by the Pond. Watch their video blog chronicling their experience flying aboard LM 2.


Livemercial History Featured in the Northwest Indiana Times

May 12th, 2008

Recently, Livemercialâ„¢ CEO Johnny Mathis, Jr. was profiled in the Business Features section of The Times of Northwest Indiana newspaper.

The article gives a good summary of the history of livemercialâ„¢, which highlights livemercial’s rise from the ashes of the dot-com bubble burst of the late 1990s. Determined to come up with a new idea, Johnny Mathis developed a new streaming video technology, called the livemercial Player that would later become part of the company’s Virtual Call Center. He presented the video technology at a trade show and Livemercialâ„¢ was born along with a revolution in direct response marketing.

What makes livemerical’sâ„¢ Virtual Call Center platform different from other e-commerce sites?

As quoted in May 11th, 2008 Times article, Mathis described the Virtual Call Center as “… a ’micro site’ built around a single product. At the time, the industry relied on a ’shopping cart’ for a buyer to purchase different products. Instead, the call center encourages the buyer to increase the dollar value of a single purchase through additional purchases. We call this an ‘upsell tree.’”

The Times article also featured an insight into the company’s future plans. Livemercialâ„¢ hopes to turn Valparaiso into a tech center by incubating new and innovative ideas.

Livemercialâ„¢ has grown steadily to the point where it now employs 100 people nationwide, a large majority in the Valparaiso area at its corporate headquarters located near the Porter County Municipal Airport. Mathis also wants to give back to the tech community: “I didn’t have any support for my ideas,” he said in the article. “I want to help others with their ideas and grow our business as well.”