livemercial Wins Northwest Indiana SBDC Entrepreneurial Success Award
On Thursday, October 29, 2009, the Northwest Indiana Small Business Development Center will be hosting their 18th Annual Entrepreneurial Excellence luncheon at the Raddison Hotel at Star Plaza in Merrillville, IN. The luncheon is held to honor the Region’s small business companies for their success and involvement within the community. Three awards will be presented during the event: Lifetime Achievement, Emergency Small Business, and Entrepreneurial Success.
And we’re happy to report Valparaiso’s own Livemercial will receive the Entrepreneurial Success award during the event.
“We’re humbled that the Northwest Indiana SBDC recognized us for the award,” commented Mitch Salem, Livemercial EVP, “Not only does the award show that Northwest Indiana business community notices us but it is also a sound reminder of how much Livemercial wants to forever remain an active part of The Region.”
According to the press release, Livemercial will be honored for, “blending emerging technology with online direct response experts to help clients sell their products online.â€
Livemercial would like to thank the Northwest Indiana Small Business Development Center for not only distinguishing us with such an honor but for considering us as well.
Looking to Attend the 18th Annual Entrepreneurial Excellence Luncheon?
What: 18th Annual Entrepreneurial Excellence Luncheon hosted by Northwest Indiana SBDC
When: Thursday, October 29, 2009 – 11:30am – 1:30pm CST
Price: $40 per guest ($55 after October 5th, 2009)
How to Purchase Tickets to the Annual Entrepreneurial Excellence Luncheon
To purchase tickets, please contact the NWI SBDC office:
Phone: 219.644.3615
Email: northwest@isbdc.org
Attending the Event?
Let us Know – info@livemercial.com or twitter.com/livemercial.
Livemercial, Mathis Each Pick Up an Award
(Promotional Video for Inc. 500 || 5000)
Winning an award is always exciting. But when you collect two awards in two days from two completely different organizations, it’s hard to be anything but humble and thankful.
“Humble” and “Thankful” is how Livemercial CEO Johnny Mathis is feeling.
On Thursday, September 24th, 2009, in the prestigious Innsbrook Country Club in Merrillville, IN, Mathis was honored at the Times of Northwest Indiana’s 20 under 40†reception. An event hosted this year by The Times publisher Bill Masterson Jr., the 20 under 40 recognize individuals under the age of 40 who not only have become successful in their respective fields but who have also helped make Northwest Indiana a better place to live.
Then the following morning Mathis and his wife Lisa boarded the Livemercial jet for Washington D.C. where they were invited to attend Inc. magazine’s 5000 Gala dinner, a capstone event to the 2009 Inc. 500 || 5,000 Conference and Awards Ceremony.
A list which began in 1982 and whose elite honorees have included Microsoft and Oracle, the Inc. 500I5000 list celebrates the 5,000 fastest-growing companies in the U.S. It is no suprise that livemercial was added to the list.
Congratulation goes out to Johnny, the staff at Livemercial, and the city of Valparaiso, IN for having such distinctions brought to The Region.
And a big, heart-felt “thank you†goes out to our clients past, present, and future for allowing us to be a part of your growth and development.
Livemercial Co-Sponsors South Shore Orchestra’s “Summer Pops Adventure”
Livemercial is proud to be amongst the co-sponsors for the South Shore Orchestra’s “Summer Pops Adventure” featuring Director/Conductor Tory Webdell. This year’s event is to be held on the lawn at Ivy Tech Community College in Valparaiso, IN – right down the road from the livemercial corporate office.
“Northwest Indiana has been so wonderful to us over the years that we were happy to be able to give back to the community.” - Johnny Mathis, Jr. CEO, Livemercial, Inc.
Planning to Attend the “Summer Pops Adventure” at Ivy Tech?
Those plan on attending the event are encouraged to show up early, bring lawn chairs, blankets and picnic baskets and enjoy the evening under the stars.
Date: Saturday, Aug 15, 2009 @ 7:00 p.m.
Rain Location: Â Valparaiso High School in Valparaiso, IN.
For more information, please contact Ivy Tech at (219) 464-8524.
Map to Ivy Tech Campus – Valparaiso, IN
Come Find Us at StomperNet and Receive SRP Specials
The gang at livemecial will be enjoying StomperNet this Friday, March 6, 2009 through Sunday, March 8th at the Hyatt Regency in Atlanta, GA. Come find us at booth 226. The gang will be out and about, meetin’ and greetin, and learning about the newest industry trends.
While you’re there, be sure to ask about the hottest livemercial tool, SRP, – Social Response Pack. Livemercial will be giving out specials exclusively to StomperNet attendees so make sure you don’t miss out.
What is SRP – Social Response Pack?
Livemercial SRP – Social Response helps get your products and offerings out into the newest trend in marketing – Social Media. See your products on the latest social media trends including YouTube, facebook, twitter, myspace as well as their own blogs.
For more information about the livemercial goings on at StomperNet, check out srpstompernet.com.
Livemercial Announces New Social Media Platform at ERA: Social Response Pack
Livemercial, the leading provider of online direct response marketing, introduced a new social media marketing platform at the Electronic Retailers Summit in Miami today. The Social Response Pack (SRP) will provide a turn-key solution for Livemercial direct response clients looking to connect with online communities, engage online visitors, and increase conversion through social media channels.
“Livemercial revolutionized the direct response industry by introducing innovative video and online technologies that generated and converted leads better than anyone in the industry,†said Johnny Mathis, Jr., CEO, Livemercial. “Today, we have changed the industry again by introducing the first direct response platform that integrates the next wave of online engagement – social media marketing.â€
The Social Response Pack offers Livemercial clients a turn-key solution for creating branded channels on popular social media sites, including YouTube, Facebook, MySpace, Twitter, and Blogger. In addition to establishing brands’ presence on these social media sites, Livemerical will offer clients on-demand support to help cultivate an online community around their products.
“Many of the products our clients offer are perfectly suited for social media,†said Peter Altieri, Livemercial COO. “Products like Space Bags, Alteril and Zorbeez often develop phenomenally passionate fans who want to share their stories with like-minded people. With SRP, we are offering an easy, low-risk way for our clients to connect these fans to online communities that grow organically through user-generated content.†Research continues to prove the powerful influence of social media content on buying behavior and conversion, such as:
• According to Jupiter Research, social network users are three times more likely to trust peer opinions over advertising when making purchasing decisions
• According to BuzzAgent, one word-of-mouth conversation has the impact of 200 TV ads
• According to Marketing Sherpa, 87 percent of people trust a friend’s recommendation over a review by a critic
“With SRP, we can help our clients connect with the power of social media as part of an integrated marketing solution,†says Altieri. “As such, clients can leverage Livemercial analytics and performance tracking across all online channels, enabling the adjustment of marketing focus and messages in real-time – as well as tracking the return on investment for each online channel.â€
The SRP platform is the latest addition to Livemercial’s online direct response marketing tools, which are used by the leading product marketers, innovators and brands. Other Livemercial innovations include a high-performance research and development solution called LiveLabs, which provides industry-leading campaign analysis models to design and deliver high-conversion direct response campaigns. LiveEye offers the industry’s first complete fraud and trademark protection service.
“We are extremely excited to introduce SRP, and believe that social media marketing is a perfect complement to our direct response services,†said Mathis. “We founded Livemercial with a mission to help inventors, entrepreneurs and companies bring new products to market as quickly and as cost-effectively as possible. Six years later, we have successfully combined the best direct marketing techniques with the latest online technologies. I expect that SRP will extend our success and our lead in the industry for many years to come.â€
Livemercial heading to Miami for ERA! Will we see you there?
We’re very excited to attend another ERA event down in Miami during March 1-3. The livemercial team will be out in full-force at the event and we’d like to connect with you while you’re there. Let us know when we can get together and meet face-to-face and be sure to check back on this blog for dates and events we may be having or participating in.
For now though, here’s a video to get you in the Miami mood, courtesy of Will Smith. See you there!
ERA eRetailer Summit quick facts:
When: March 1-3, 2009
Where: InterContinential Hotel, Miami, FL
Schedules Events Include:
- ERA Accreditation / Certification Courses
- Keynote Speaker: Greg Waldorf, CEO eHarmony.com
Livemercial Clients’ Products Featured in AOL.COM Article
On February 12, 2009, AOL ran a feature which reviewed some of the more famous As Seen on TV Products in the Infomercial Product Industry. A good share of the reviewed products have been marketed by Livemercial.
Said Matt O’Brien, Director of Search Marketing for livemercial:
“We’re always happy to see that what we do can garner national attention. It helps us to see that we’re going in the right direction.”
You can find the article by following this link.
Livemercial Formulates Ecommerce Solutions with LiveLabs
Livemercial is pleased to announce its newest formulated ecommerce solution: LiveLabs.
LiveLabs is an innovative marketing research platform designed to optimize campaign performance in hours instead of days.
There are 5 fundamental principals which make up the essence of LiveLabs : Research, Development, Testing, Reporting, and SEI (Site Evaluation Index).
By providing in-depth site analysis to drive conversions, clicks, media, search performance and SEI, LiveLabs maximizes revenue opportunity.
For more information about this groundbreaking technology, please visit the LiveLabs page at livemercial.com.
Affiliate Summit West 2009 Happy Hour Networking Engagement at The Palms Lounge
On Monday, January 12th, during Affiliate Summit West 2009, located in Las Vegas, NV, livemercial Sr. executives are hosting a Happy Hour networking engagement. This exclusive, invitation-only event is taking place from 6pm-9pm at The Palms Hotel and Casino in the world-famous Lounge.
Be sure not to miss out on this resplendent engagement as it is certain to be a memorable, all-night event.
For those who are unaware of Affiliate Summit, below is a video Affiliate Summit founder Shawn Collins giving tips on how to network during the annual event.
Celebrate the Holidays at Livemercial’s Christmas Digital Cocktail Hour
VALPARAISO, Ind. – (Dec. 9, 2008) – Livemercial™ gets into the holiday spirit with its monthly Digital Cocktail Hour, featuring keynote speaker Cresta Pillsbury, an update on plans for the alliance of digital companies in the Northwest Indiana/Chicago region and a surprise visit from our favorite jolly friend—Santa Claus.
This month’s event will take place Thursday, Dec. 11 from 5-7 p.m. at the Livemercial Technology Center, 3400 Mariposa Dr., Valparaiso (the former Natural Ovens bakery dome). In addition to networking, festive live entertainment and refreshments, the Digital Cocktail Hour will host our keynote speaker, Cresta Pillsbury, Managing Partner of eCommerce Merchants.
Cresta will discuss the benefits of joining the Association and she will present attendees with a special membership offer. With over 10 years of experience in online retail, Cresta has first-hand experience starting and growing many online retail companies.
Livemercial CEO Johnny Mathis, Jr., will provide attendees with an update on the progress being made toward the Digital Alliance, which is an non-profit organization that unites both start-up and established companies and provides networking and educational opportunities. The goal of this alliance is to encourage economic development by creating technological powerhouses.
The Digital Cocktail Hour is open to any interested member of the Northwest Indiana/Chicago business community. To RSVP, email events@livemercial.com or call (219) 477-3900 ext. 2320.
