livemercial to Host Additional October Tweet-Up for Northwest Indiana Twitterers and Tweeps
To Northwest Indiana Twitters and Tweeps -
Livemercial will be hosting a Tweet-Up at Pikk’s Tavern in downtown Valparaiso, IN on Tuesday, October 6th, from 6pm-8pm (or later). We know Tweet-Ups are typically held on the fourth Thursday and not the first Tuesday of the month, but since we had to reschedule our September-hosted date we are offering Twitterers and Tweeps a second chance to get together in the month of October.
We will offer appetizers and a limited open bar for the first 25 attendees to the event. In addition to the space, food, and good times, Valparaiso-based non-profit organization Opportunity Enterprises will be displaying arts and crafts created by their members. The creations will be auctioned off at the end of the evening with the proceeds going to the charity.
The October 6th Tweet-Up is open to all Northwest Indiana Twitterers as well as those interested in Social Media events.
For more information, please leave a comment on blog.livemercial.com or – for twitter users – write a message to @livemercial.
Hope to see you there.
Want to Learn About Twitter, Blogs and Social Media Tools?
For those looking to learn about Twitter, blogs, and other Social Media tools, visit the Social Media Starter guide on blog.livemercial.com.
Next Stop – Ad:Tech San Francisco 2009
The 2009 International Home and Housewares Show definately lived up to its billings. From the exhibits to the adventures, the people, the outings…The livemercial gang had so much fun that we can’t wait for 2010. Check out the fun we had at the 2009 Home and Housewares Show.
What’s Up Next for Livemercial?
One of the industry signature events – Ad:Tech San Francisco 2009.
During the dates of April 21-23, 2009, the biggest names in Technology, Adverstising, Marketing, and Commerce will be gathering at Moscone Center West in San Francisco, CA to share, commune, learn, and show off the latest inventions and ideas for the upcoming year. The guest list include Fox Networks, At&T Interactive, Advertise.com, and more. Keynote speakers this year include Wikipedia founder Jimmy Wales, Digg founder Kevin Rose, and Julu CEO Jason Kilar.
To get a better idea about what this industry gala event is all about, please check out the below video from one of Jeffrey Hayzlett, Kodak’s Chief Business Development Officer discuss the evolution of Kodak during a keynote address at ad:tech San Francisco 2008.
If you are happening to attend, please check us out at booth #1572. Who knows what we plan on doing at ad:tech so be sure to check back here at blog.livemercial.com for updates on the fun and excitement we’re planning.
The Impressor Makes an Impression at Home + Housewares Show
Livemercial, the leading provider of online direct response marketing, presented the second “Best Housewares Invention†award to Ed Ferencik for his Impressor meat tenderizer. The Impressor was selected by a panel of retail experts representing corporations, retail stores and mail-order catalogs as their favorite invention at the Home + Housewares Show.
The Impressor is a multifunction kitchen tool, with three interchangeable attachments: a smooth pounding plate, a pointed meat mallet, and a meat tenderizer with 60 stainless-steel piercing blades. Ferencik, 51, created the concept four years ago after more than 25 years preparing and selling meat.
“Ed’s Impressor represents an innovative alternative to a traditional mallet,†says Patty Cox, Chief Marketing Officer for Livemercial. “It’s also beautifully designed, successfully combining the functionality of a commercial tool into a retail package.â€
Livemercial is offering Ferencik a $5,000 package of three online sales and marketing tools to help bring the Impressor to market:
Livemercial’s Social Response Pack (SRP) is a new social media platform that provides custom-branded channels for products on YouTube, MySpace, Facebook, Twitter and Blogger. Through SRP, inventors will be able to create and foster social communities that will fuel additional word-of-mouth awareness of their products.
Livemercial’s new Sell it Yourself (SiY) service, to be launched this summer, is a launchpad for innovators looking to take their product directly to market including a storefront website template, performance analytics and reporting; and social media tagging to fuel viral word-of-mouth awareness.
Finally, Livemercial will place the Impressor as a featured product on the AsSeenonTVNetwork.com when it reaches full production.
For more information regarding the Inventors Corner or the Best Housewares Invention competition, please visit www.housewares.org. For more information on the Impressor, please visit www.butcherskitchen.com. For information on Livemercial products, including the Sell It Yourself package or Social Response Pack, please go to blog.livemercial.com.
Industries are moving toward online sales…
Day two of the Home + Housewares Show illustrates how all industries are moving toward online sales.
Tim Harrington, President of TVGoods.com LLC says that 50 – 70 percent of their total sales are now completed online, up from only five percent five years ago.
Bill McCoy, Product Director from SkyMall Shopping Magazine, has seen a similar transition to online sales, with as much as 70 percent of their orders processed online.
Pointers to Pitchers
Gary Sullivan of Allstar Products Group, LLC gives some pointers to pitching your product.
PlateTopper wins Livemercial “Best Housewares Invention†Award!
Billy Mays and Livemercial CMO Patty Cox presented the first “Best Housewares Invention†Award to Michael Tseng, for his PlateTopper. The PlateTopper was judged by a panel Direct Response Marketing experts, including Anthony Sullivan, as the best new invention at the Home + Housewares Show.
The PlateTopper is a food-storage container that features a clear cover and silicone ring that creates an airtight seal on any plate. It is dishwasher and microwave safe, stackable, and offers a affordable, eco-friendly alternative to traditional aluminum foil or plastic wrap.
Michael Tseng, 25, created the concept as a Mechanical Engineering project at Princeton University in 2005.
“Michael’s PlateTopper is perfect for Direct Response Marketing,†says Patty Cox, Chief Marketing Officer for Livemercial. “It’s a brilliantly simple solution to an everyday problem. The minute you see it, you wonder why no one thought of the PlateTopper before. The second questions is, ‘How soon can buy one?’â€
Livemercial is offering Michael a package of three online sales and marketing tools to help bring the PlateTopper to market: a Sell it Yourself online marketing platform, a Social Response Pack with branded social media channels, and placement on AsSeenonTVNetwork.com.
Inventors pitch their products – Day 1
Household gadget inventors get the chance to pitch their ideas to a panel of direct response marketing experts at the International Home & Houseware Show in Chicago sponsored by Livemercial. Michael Tseng of Prestagon LLC and his food storage invention “The Platetopper” just might be the fresh idea the panel was looking for.
Anthony “Sully” Sullivan talks about Sell it Yourself…
Anthony ‘Sully” Sullivan explains Livemercial’s SIY “Sell-It-Yourself” product at the International Home and Housewares Show 2009.
The Art of the Two Minute Pitch
Wendi Cooper, from C Spot Run Productions, delivered the first seminar of the Home + Housewares Show Inventors Corner.
As an inventor herself, Wendi has a passion for supporting others looking to bring their product to market. During Wendi’s presentation, she outlined how important it is for inventors to deliver a compelling, passionate pitch that instantly demonstrates the product benefits. This pitch is critical when talking about your product, whether the inventor is pitching a buyer one-on-one on the trade-show floor, or pitching millions of people live on a home-shopping broadcast.
Wendi outlined some of the common traits of the best Two Minute Direct Response Pitches:
- Focus on how your product solves an everyday problem everyone relates to
- Demonstrate your product in action, allowing the audience to understand how your product will change their lives
- Provide an affordable product for the customer, and provide a low cost to goods.
Wendi closed by said the most important aspect is providing a “Wow Factor.†The best products and pitches instantly inspire people to want to ask “How soon can I get it?†as they reach for the phone!
Livemercial to award prize at Inventors Corner!
Inventors! Don’t Miss this Opportunity!
Pitch your ideas at the INPEX Inventor’s Corner Pavilion to our panels of “As Seen on TV†marketing experts and professionals from corporations, mail order and retail businesses. Get feedback and insights while trying to win great prizes!
DRTV Inventors Revue – Sunday, March 22, 11 am – 2:30 pm
WINNERS WILL RECEIVE FROM LIVEMERCIAL:
Livemercial “SiY†Sell it Yourself online marketing platform, a social response pack with branded social media channels and placement on AsSeenonTVNetwork.com. Total package worth $5,000
Pitch the Pros Corporate Revue……Monday, March 23, 9 am – 1 pm
WINNERS WILL RECEIVE FROM LIVEMERCIAL:
Livemercial “SiY†Sell it Yourself online marketing platform, a social response pack with branded social media channels and placement on AsSeenonTVNetwork.com. Total package worth $5,000
Spaces are limited! Stop in to the INPEX Booth #4477 South Building for details and costs.
