Watch ad:tech NY 2009 Day Two from Livemercial Booth #1600
ad:tech NY 2009 Day 2 has started off slower, sleepier than day one. Much of the sluggish start can be attributed to the New York Yankees winning their 27th World Series last night (I picked a great night to visit Times Square for the first time).The rivers of human traffic through the exhibit hall aisles of day one are softer streams, but the day is beginning to pick up now.
Over at the livemercial booth, conversations are becoming lively. Many people are intrigued by the name “Livemercial†and stop by to see what we do.
Catch the Ad:Tech NY day two action from the perspective of Livemercial booth #1600 LIVE on streaming video from Ustream.
Plans include the following services which can be customized to fit your company’s needs:
* Search Engine Marketing
* Contextual Advertising
* Banner Advertising
* Email Marketing
* Pop-Ups/Under
* Affiliate Marketing
* Social Response (Social Media in the Direct Response world)
* Video Instream Advertising
To find out how to take advantage of this exclusive one-time offer, please either stop by Livemercial Booth #1600, comment on this post at blog.livemercial.com, or tweet to http://twitter.com/livemercial.
livemercial to Host Additional October Tweet-Up for Northwest Indiana Twitterers and Tweeps
To Northwest Indiana Twitters and Tweeps -
Livemercial will be hosting a Tweet-Up at Pikk’s Tavern in downtown Valparaiso, IN on Tuesday, October 6th, from 6pm-8pm (or later). We know Tweet-Ups are typically held on the fourth Thursday and not the first Tuesday of the month, but since we had to reschedule our September-hosted date we are offering Twitterers and Tweeps a second chance to get together in the month of October.
We will offer appetizers and a limited open bar for the first 25 attendees to the event. In addition to the space, food, and good times, Valparaiso-based non-profit organization Opportunity Enterprises will be displaying arts and crafts created by their members. The creations will be auctioned off at the end of the evening with the proceeds going to the charity.
The October 6th Tweet-Up is open to all Northwest Indiana Twitterers as well as those interested in Social Media events.
For more information, please leave a comment on blog.livemercial.com or – for twitter users – write a message to @livemercial.
Hope to see you there.
Want to Learn About Twitter, Blogs and Social Media Tools?
For those looking to learn about Twitter, blogs, and other Social Media tools, visit the Social Media Starter guide on blog.livemercial.com.
2009 Pitch to the Pros ERA D2C Convention Batch 1 Videos Posted to YouTube
Fresh from the livemercial video room, batch one of Pitch It to the Pros inventor interviews and pitches from the 2009 ERA D2C convention are now available for viewing on YouTube:
(click the button next to the play button on the player’s footer to scroll the choices)
Those videos released in Batch 1 include:
- Ray Giessler’s Cold Fire demo w/ Johnny Mathis, Anthony Sullivan & Billy Mays, III
- Gerald Schuyler’s ingenious Tool Pocket
- The Third Arm golfing accessory by Ron Comrie
- Custom Cosmetics Carousel by Christa Hastie-Waydo (yes, of Survivor 7th Season fame)
- The helpful Blocker inhaler / anti-smoking device.
- Sofa Buddy – part coffee table, part TV Tray from Robert Pike Daniel
- Vincent Cicero’s Gym Handy - carrying your keys, water bottle, & towel a snap
- Stanley Boyd’s (and wife) StoPest – a targeting electronic pest deterrent
- Former NFL coach Larry Pasquale and his Pro-Passer football & gloves
- Denise Bagley and her DS Comfort Stylus – designed after she contacted Nintendo
- And my iphone 3G has never been cleaner, nor smelled nicer thanks to Jessica Pholkamp’s Celly Smellys
To view each video’s YouTube page, simply click on the product name in this post. Don’t worry if your video is not a part of batch one because more videos are being processed as we speak.
Please continue to check back to livemercial.com and blog.livemercial.com as we continue to post the videos as we get them ready to go.
Do you have a product or invention you would like to Pitch It to the Pros?
If you have a product or idea you’d like to submit to Pitch It to the Pros for consideration, please check out our submission page.
A 2009 ERA D2C “Thank You”
After a smooth flight back from Las Vegas in the livemercial jet, including a short, pleasant stopover up in the Rocky Mountains, the livemercial team made it back safely into the Porter County (IN) airport just before 9pm CST.
Weary but happy, a well-deserved night of rest soon followed.
As Jennifer Crawford put it:
“The 2009 ERA D2C show was a stirring experience not only because of the event’s presentation but also the passion of the inventors. We’re lucky enough to have these events and be in these fortunate positions because of the inventors: their dedication, their stories, their risks. These inventors who sacrifice much of themselves for their ideas are the reason I get to stand here today.
“I thank them.â€
Livemercial would also like to thank everyone for making our five day stay in Las Vegas absolutely wonderful. Those we’d like to thank include but are not limited:to
- Electronic Retailers Association
- The City of Las Vegas, NV
- Paris Hotel staff
- The Big Biz Show team: Russ, Sully, and Maureen
- Original Productions “PitchMen!†team: Chris, Thom, David, and the rest of the crew…
- Anthony Sullivan
- “Billy Three” – Billy Mays, III
- Cathy Mitchell
- Jennifer Crawford
- Old friends revisited
- New friends made
And especially, we thank the inventors who came out in droves to show us their passion. We thank you!
Of course, we’d be remiss if we didn’t mention the privilege of meeting Disco Santa before we left.
Next up for Livemercial
Friday is the Mayor’s Ball in the city of Valparaiso. Then after that we do some planning, some traveling, and some hard work before we head out to San Diego for the Direct Marketing Association convention on October 17th-22nd.
And rumor has it that Pitch It to the Pros will be there as well!
Pitch It to the Pros Inventors
For those who did participate in Pitch to the Pros, videos should be crafted and published on youtube within the next couple weeks. We have over 24 hours of content to shape, but we’ll get there.
Got ERA?
Did you go to ERA? Please share with us your thoughts!
Do You Have a Product or Idea?
Inventors who like to tell us more about our products or ideas, please visit our product/idea video upload site.
Hope to see you all in San Diego if we don’t see you sooner.
Pitch It to the Pros 2009 ERA Day Two Underway
Day Two of the 2009 Electronic Retailers Association D2C Convention is underway at the Paris Hotel meeting and exposition hall. The PitchMen crew is in full swing behind us, and to the right of us, and to the left of us… Inventors are flocking in from all over the country to put their products/ideas to the test.
Pitch It to the Pros is running full steam ahead. Just like day one, inventors who are auditioning for the PitchMen casting call are sliding over a couple feet to the comfy couches to discuss their products and ideas to Pitch It to the Pros’ Jennifer Crawford.
Please watch, share, enjoy, and tell us what you think.
Pitch It to the Pros ERA End of Day 1

(Jennifer Crawford with the inventor of the Handsome Hair)
The Paris Hotel Public Addresss Announcer is announcing that the exhibition hall is closed for the day, but the PitchMen crew is still going strong. And now with the hall thinning out the crew has a little more space with which to work.
The Big Biz Show radio program will be back tomorrow. Sully will be interviewing “Sully,” among other guests. And other innovative inventors will be interviewed tomorrow.
Pitch It to the Pros’ Jennifer Crawford was able to sum up the day with some simple, succinct words:
“[The] Best Part of my job is hearing all the heartfelt backstories of how these inventors came about.”
But Wait, There’s More
Pitch It to the Pros will be back tomorrow for another day of PitchMen post-casting call interviews. Please be sure to tune in to all the exciting action as inventors pour out their souls in hopes that their product makes it to TV.
Pitch It to the Pros 2009 ERA Day 1 was a rousing success. Met many great people, saw many great pitches.
Tell then, may all your products be successful.
ERA Day 1 Pitch It to the Pros Recap w/ Jennifer Crawford

(Pitch It to the Pros’ Jennifer Crawford Interviews Inventors after their PitchMen! Casting Call Audition)
Day 1 ERA has gotten off to a smooth, energetic start. Montel Williams got the morning crowd off to a riveting start. As to be expected, most of the questions heard here at livemercial booth #501 – aside from where to line up to pitch to Discovery Channel’s PitchMen – is “Where is Anthony Sullivan?”
To answer:Â “He’s around.”
At 1pm The Big Biz show will be broadcasting from the livemercial booth. In the middle of the booth, Discovery Channel and Original Productions are feverish working with the energetic inventors hoping to get their dreams pitched by Anthony Sullivan and company.
Pitch It to the Pros has been fortunate enough to capture the first thoughts of these inventors after they finish their audition session with the PitchMen! crew. Pitch It to the Pro’s own Jennifer Crawford has spent the morning interviewing these invigorating entrepreneurs and has stolen a moment to share her thoughts with us:
“The inventions are a lot farther along in the process than i thought. The inventors come here with a proven customer base, good marketing strategies, and a passion for the products.
“A lot of them are nervous, but as soon as you get them talking you can tell how much time and life-changing effort they’ve exerted into products, passions, and ideas.
“I’ve been a little blown away with some of them. Everything from an Ab machine on wheels to portable pockets to Celly Smellys – and not it’s not a cell phone that smells. And the no-bra lift – and “no” that’s not a bra.”
Tune back later on this afternoon as we give an end of the day recap.
After PitchMen Auditions, Inventors Pitch to the Pros Live on UStream- ERA 2009
(After Inventors Audition to PitchMen, they Pitch to the Pros Live on UStream!)
Discovery Channel and Original Production’s “PitchMen!” are doing casting calls at livemercial booth #501 during the Electronic Retailers Association D2C Convention at the Paris Hotel in Las Vegas, NV. Once inventors are done auditioning for PitchMen, they walk 5 feet to the right and pitch their product again to livemercial’s “Pitch It to the Pros,” where they get a second chance to hone their craft and reach new audiences live on UStream.
If you’re in the Las Vegas area on September 14th-15th, 2009. Stop by the Paris Hotel and take your shot at making it on to “PitchMen!” Email canyoupitch@gmail.com to schedule a time.
Livemercial CEO Mathis Published on YoungMoney.com
Recently, livemercial CEO Johnny Mathis was published on YoungMoney.com. His articled, titled “Pitching the Perfect Product,†Mathis gave advice to inventors and entrepreneurs looking to make a splash in the direct response / infomercial industry.
Advice Mathis gives in his article includes:
- Have a professional pitch your product or idea
- Test! Test! Test!
- Develop Retail Partnerships
You can find the entire Mathis’ article at YoungMoney.com.
And when all is said and done, Mathis points out the one never knows for certain how a product is going to be received by the customers:
“Some products that I thought were a sure home run turned out to be complete losers while others I thought were bombs turned out to be huge successes.â€
Do you have a product or idea? Let us know. Leave us a comment or upload a video of your product at livemercial.com. And don’t worry if it’s professional quality. WebCam pitches work just fine.
Still Want to Pitch It to the Pros?
So maybe San Diego was a bit far for you to travel to pitch your ideas to Billy Mays, Anthony Sullivan and the executive team at livemercial. Or perhaps you were in the area and couldn’t make you way over to the Bayfront Hilton. If this is the case, here is a taste of what you missed out on:
Still want to Pitch It to the Pros? Not to worry! livemercial’s “Pitch It to the Pros” has continued. All you have to do is video tape yourself pitching your product or idea and then upload it to livemercial’s site at this link. And if your video is choosen, you will hear from our team of experts.
Don’t be afraid to be original, but please be tasteful. And, don’t worry if your video isn’t edited by a post-production facility. Webcam pitches will do just fine.
And “Good Luck” to everyone who participates!









