Leading Direct Response Television Interactive Commercial Company To Offer Exclusive Email Streaming For TV Promotion

FOR NATPE 2004

Las Vegas — Livemercial — a household name in direct response advertising — has set NATPE 2004 to debut its exclusive email direct marketing services for the television industry, it was announced by Johnny Mathis, Jr., CEO.

Livemercial launches into the television promotional arena by becoming the official Internet streaming provider for NATPE.

Consumers tap into their email more than any other activity while at the computer. Livemercial is the only marketing services organization that allows television networks, local broadcasters and program producers to promote their programming to viewers nationwide by streaming their promos inside of emails — no attachments for consumers to open up.

Since its establishment in 2000, Livemercial has burgeoned into the world’s largest provider of streaming video commercials — sending over one billion email messages each month for its major industry clients, which include MSN, Comcast, Idea Village, National Geographic Television, among many others.

“We are delighted to expand our exclusive email promotional services into the area of entertainment television,” said Jeff O’Connor, Vice President of Sales and Media for Livemercial. “After successfully working on behalf of the direct response television industry since our company’s formation, we look forward to bringing Livemercial’s unique email streaming service to television marketers in broadcast, cable, local television and the production community.”

At NATPE ‘04, Livemercial is located at Booth #1057.

CONTACT: SSA Public Relations — Steve Syatt — (818) 427-6037