Livemercial’s patent pending technology allows users to view streaming media without the hassles of common media players. Livemercial Player™ also works instantly in emails, pop-ups and banners making it the most versatile and accepted player in the world. Livemercial™ is skyrocketing DRTV E-commerce, accounting for conversion rates up to 30%.
“It’s not a question of whether putting a Web address in a direct-response spot will generate Web traffic. It’s a question of how well your Web site can convert that traffic into orders,” said Jordan Pine, director of marketing for IdeaVillage Products Corp. in Fairfield, NJ. “Before IdeaVillage partnered with Livemercial, our revenue from the Web was nominal, an afterthought. Since Livemercial, the Web has become a significant source of revenue for us with a return on investment as good as or better than our television campaigns.”
Today most users need to download media players, select speed of the media delivery, start the media player and deal with the media player pausing and starting again. Livemercial Player™ uses instant-on technology that provides users with a more enjoyable experience without the hassles of common media players.
Have you ever watched a movie trailer or news report online? Typically users have to engage the type of player the site requires them to have on their computer. Some websites lose users just over the type of media player they choose. The Livemercial Player™ is viewable by both Windows and Mac users with no special downloads. Because of its versatility and instant-on technology Livemercial Player™ is accepted by 98% of the users online and is grabbing the consumer’s attention, which DRTV has been missing.
What about the user’s Internet speed? Most websites require the user to select the speed of their Internet connection. Typically the user is presented with options of 28K, 56K, ISDN or T1. This is another step in the streaming media process during which users are lost as they select the wrong speed and are then put off by the pausing and stopping of the streaming video. Livemercial Player™ automatically detects the Internet speed of the user and loads without interaction from the users.
The Livemercial Player™ also loads instantly in emails, pop-ups and banners. Companies can include streaming media in communications with their consumers or colleagues. Livemercial is the only company to successfully include secure order forms directly in the emails, which makes ordering easier for the consumer, and again increases DRTV internet sales. Livemercial Player™ also works with all major ad-serving networks and publishing sites like AOL, CNET, MSN, Lycos, Disney, NBCi, Excite@home and Yahoo to name a few.
Today 80% of Americans have Internet access and 50 million Americans watch streaming video or use audio in a month. With the increased usage of high-speed Internet, potential customers are staying online longer and are using streaming media more frequently. Livemercial Player™ is the best choice for watching streaming media.
Livemercial Corp. is leading the way for DRTV to skyrocket their E-commerce sales.