San Diego, CA, August 1, 2005 — Livemercial, Inc., a cutting edge online media company, launches Livemercial Travel, an inclusive online answer for the travel and tourism industry at DMAI’s 91st Annual Conference.

By merging 30 years experience of diverse industry experts possessing first hand knowledge of travel and tourism with the world’s leading online streaming technology, Livemercial formed Livemercial Travel. Livemercial Travel will unveil the “Virtual Lead Capture” system (VLC) to take a lead, introduce partners, attractions and incentives and then transmit the information back while simultaneously creating new revenue for the Convention and Visitor Bureau Industry (CVB).

CVBs provide a wide variety of support services to hotels, restaurants and attractions throughout the country. By offering virtual tours, testimonials and sales presentations for all of your market mix, Livemercial Travel engages the user and guides them through planning by creating an online one-stop site to expedite the decision making process.

Livemercial recently partnered with Spero A. Batistatos, FCDME, of Destination Development Group, a 15-year veteran of the convention and visitors industry who after 12 years at the helm of the Lake County (IN) CVB, most recently was president and CEO of the Atlantic City Convention and Visitors Authority.

Batistatos, along with Jim Carpenter a veteran in the U.S. major market convention industry and Jenny Villacin an experienced International Corporate Meeting Planner, has been demonstrative in defining Livemercial Travel. Carpenter said “Livemercial Travel offers a new dimension to the hospitality and tourism industry — bringing the online experience to a new level.” Ms. Villacin added “the Livemercial convention and meeting technology could save up to 30% of the time I normally spent selecting meeting sites, and the new revenue generating features are an added bonus.”

Livemercial, with offices in Valparaiso, IN and Palm Beach, FL, was founded by Johnny Mathis, Jr. and has enjoyed phenomenal growth fueled by their Patent Pending “instant-on” streaming video technology for email, pop-ups, banners, and websites. With a client list that spans from Microsoft to General Electric, Livemercial’s Liveplayer™ is less than 5KB and is so diverse that it’s viewable by more Internet users than any other streaming technology — it seamlessly embeds into any online ad format.