Valparaiso, IN, September 19, 2005 — Livemercial™, which recently obtained recognition from Google™ as an official member of the Qualified Google Advertising Professionals™ program, announced today that its media team has also achieved status as a Certified Yahoo™ Ambassador.

Already as a Platinum member of Yahoo, which is extended to advertisers who spend a minimum of $80,000 per year on search marketing, Livemercial strengthens its position within the direct response industry as one of the only online advertising agencies that has obtained certification from the top two search engine websites.

According to Hitwise research, Google and Yahoo combined accounted for almost 88 percent of all U.S. internet searches in July 2005. “Search engine marketing is one of the hottest trends in online marketing right now,” stated Johnny Mathis, Jr., CEO and founder of Livemercial, “and our team of SEM specialists will continue to lead the industry in its innovation to better produce top ROI for our clients.”

One of the cutting-edge technologies Livemercial has installed in its natural search marketing is the utilization of Google Sitemaps. In beta testing, Google Sitemaps allows marketers to upload webpages directly within the search engine, allowing natural “spider” crawling to expand web coverage and provide fresher search index results. “We want to provide every opportunity for our client’s sites to be found by Google,” said Jeff O’Connor, Executive Vice President of Livemercial Direct. “Google Sitemaps will ensure faster, more interactive results in the competitive search engine arena,” added O’Connor.

Another feature in development by Livemercial is a reporting system integrating statistical data from both Google and Yahoo into the company’s already existing database. “By combining real-time data from both search engines and our own systems, we can optimize campaigns quicker and more effectively, even down to the keyword level,” stated Missi Maynard, Director of Media for Livemercial, “allowing us to provide more accurate and timely reporting to our clients.” Already in testing, Livemercial expects to launch paid search integrated reporting in the first quarter of 2006.

For more information on all online media solutions, including search engine optimization, provided by Livemercial, please contact Jeff O’Connor, Executive Vice President at 219-477-3900 or [email protected].

About Livemercial, Inc — Livemercial, Inc, with offices in Valparaiso, IN and West Palm Beach, FL, was founded by Johnny Mathis, Jr. and has enjoyed phenomenal growth fueled by their integrated media packages and patent pending “instant-on” streaming video technology. Livemercial’s clients include top names in the direct response industry and many Fortune 500 companies, from Microsoft to General Electric. The company has also recently launched Livemercial Travel, focusing on online marketing strategies for the convention and tourism industry, and Livemercial Brand Initiative which offers corporations another avenue to grow their online brand equity. Livemercial is a Platinum Member of the Electronic Retailing Association, as well as members of Shop.org and The Direct Marketing Association.