Valparaiso, IN, September 12, 2005 — Livemercial™, the largest provider of “instant-on” video technology for websites, email, banners and pop-ups, announces today that its media team has been recognized by Google™ as an official member of the Qualified Google Advertising Professionals™ program.

As the leader in Online Direct Response marketing, Livemercial employs a talented team of five search engine specialists, all of whom have obtained Professional Status from Google.

According to Jupitermedia Corporation’s 2005 Online Advertising Forecast, online search advertising will increase over 12% in the next five years, becoming the largest advertising segment of the forecasted $18.9 billion online advertising industry by 2010. “With the projected phenomenal growth of online marketing, we’ve made a huge investment into developing systems to track and optimize paid search listings for our clients,” stated Johnny Mathis, Jr., CEO and founder of Livemercial. “Our SEM staff is the best in the industry, and now with the recognition from Google, we will be expanding our services to stay on the leading edge of paid search marketing,” added Mathis.

In order to become a member of the Qualified Google Advertising Professionals program at the company level, Google requires that the company employ at least five individuals who have successfully passed the Google Advertising Professionals Exam and maintain at least $100,000 in total ad spending over a three month period. “So far in 2005 almost a quarter of the web revenue produced for our clients is derived from search engine marketing,” noted Missi Maynard, Director of Media for Livemercial. “We are finding that each year, the number of clients utilizing search advertising to supplement their bottom-line profits is increasing,” added Maynard.

For more information on all online media solutions, including search engine optimization, provided by Livemercial, please contact Jeff O’Connor, Executive Vice President, Livemercial Direct at 219-477-3900 or [email protected].

About Livemercial, Inc — Livemercial, Inc, with offices in Valparaiso, IN and West Palm Beach, FL, was founded by Johnny Mathis, Jr. and has enjoyed phenomenal growth fueled by their integrated media packages and patent pending “instant-on” streaming video technology. Livemercial’s clients include top names in the direct response industry and many Fortune 500 companies, from Microsoft to General Electric. The company has also recently launched Livemercial Travel, focusing on online marketing strategies for the convention and tourism industry, and Livemercial Brand Initiative which offers corporations another avenue to grow their online brand equity. Livemercial is a Platinum Member of the Electronic Retailing Association, as well as members of Shop.org and The Direct Marketing Association.