November 4, 2008 will be remembered as one of the most significant days in American history.

Regardless of your political affiliation, the 2008 US Presidential Election was an incredible historical event. Barack Obama was elected the 44th President of the United States, becoming the first African American to hold the nation’s highest office.

The election drew record voter turnout across the country. Over 131 million Americans cast their ballots — the highest number in US history at the time. People waited in lines for hours. First-time voters came out in droves. The energy was palpable.

The campaign itself was historic in many ways:

• The longest primary season in modern history
• Record fundraising — Obama raised over $745 million
• Social media played a major role for the first time in a presidential election
• Youth engagement reached levels not seen in decades

At the As Seen On TV Network, we covered the election not as a political statement, but as a cultural moment. The same entrepreneurial spirit that drives the As Seen on TV industry — the belief that one idea can change everything — was on full display in the 2008 election cycle.

Whatever your politics, this was history. And we were all witnesses.