Move over action figures and video games. The hottest infomercial product this holiday season is a bunch of colorful wax sticks — and kids (and parents) can’t get enough.
Bendaroos are everywhere. They’ve been featured on TV, in magazines, and on every kid’s wish list. And there’s a good reason for the hype.
Why Bendaroos became the #1 infomercial product:
- Unlimited creativity — unlike toys that do one thing, Bendaroos can become anything
- No mess — they’re wax-based, so no glue, no paint, no mess to clean up
- Reusable — un-bend them and start over
- Affordable — a fraction of the cost of electronic toys
- Screen-free — gets kids creating instead of consuming
- All ages — from 4-year-olds to grandparents
What makes them “hot”:
- TV penetration — the infomercial ran constantly during prime toy-buying season
- Perfect demo product — the commercial showed kids making incredible creations in seconds
- Word of mouth — once one kid at school had them, everyone wanted them
- Price point — an easy impulse buy at under $20
Holiday gift cheat code:
Bendaroos are the gift that works for every kid on your list:
- The creative kid who loves art
- The active kid who needs quiet time activities
- The kid who “has everything”
- The classroom gift exchange
- Stocking stuffers
- Birthday party favors
The parent seal of approval: Quiet. Mess-free. Creative. Educational. Affordable. That’s every parent’s dream toy.
When a simple product captures kids’ imaginations and parents’ approval simultaneously, you get a phenomenon. Bendaroos is that phenomenon.