VALPARAISO, Ind., March 15, 2009 — Livemercial announced today that it will award $10,000 in online marketing support to help launch the winners of the “2009 Best Housewares Inventions” competition at the upcoming International Home + Housewares Show in Chicago. The prize package includes streaming video production, website development, and online direct response campaign support — everything an inventor needs to take their product from trade show to online store.

“We believe in housewares inventors, and we want to put our money where our mouth is,” said Johnny Mathis Jr., CEO of Livemercial. “This $10,000 marketing package gives the winning inventors a real head start in the online marketplace. We’ve helped some of the biggest names in housewares generate massive online sales, and now we’re offering that same expertise to up-and-coming inventors.”

The competition will be judged by a panel of direct response industry professionals, evaluating products on innovation, market potential, and suitability for online sales. IH+HS attracts thousands of exhibitors from around the world, and the Best Housewares Inventions competition has become one of the most coveted prizes at the show. Livemercial’s involvement underscores the growing importance of online marketing in the housewares industry.