CHICAGO, March 22, 2009 — Livemercial, the leading provider of online direct response marketing, hosted the highly anticipated “Pitch the Pros” panel at the 2009 International Home + Housewares Show. The event brought together a star-studded panel of direct response industry leaders to evaluate product pitches from aspiring inventors and entrepreneurs.

The Pitch the Pros panel gave inventors an unprecedented opportunity to present their housewares products to industry veterans with the power to help them reach the market. Panelists evaluated each pitch based on product innovation, market potential, and suitability for online direct response marketing. The feedback was candid, constructive, and delivered with the kind of real-world expertise that can only come from people who have launched products to millions of consumers.

“Pitch the Pros is about giving inventors access to the people who can actually help them succeed,” said Johnny Mathis Jr., CEO of Livemercial. “We see incredible products at these shows, and our goal is to identify the ones with the most potential and help bring them to market through our online platform.” Livemercial plans to continue the Pitch the Pros series at upcoming industry events throughout 2009, including Response Expo in San Diego.