FOR IMMEDIATE RELEASE
SAN FRANCISCO, CA — April 21, 2009 — Livemercial, the leading online direct response marketing company, is bringing the power of “As Seen on TV” to the digital advertising world at ad:tech San Francisco 2009, Booth #1572. For the first time, the $2.58 billion direct response television industry (according to Nielsen Media Research) is making its presence felt at one of the world’s premier digital marketing conferences.
Livemercial has generated over $1 billion in online sales for its clients and drives more than 50 million visitors per month across its network of product websites. The company’s proprietary Sales Revenue Platform (SRP) combines “instant on” streaming video technology with a full suite of online marketing tools — landing pages, email campaigns, affiliate marketing, and real-time analytics — to deliver a proven 30% conversion rate for direct response products online.
“The convergence of television and the internet has created an enormous opportunity for product marketers,” said Johnny Mathis Jr., CEO of Livemercial. “We’ve proven that the same products consumers love on TV can generate massive sales online when you combine the right technology with proven direct response marketing principles. ad:tech is the perfect venue to showcase what we’ve built.”
Livemercial’s network includes AsSeenonTVNetwork.com, which boasts over 10,000 affiliates and attracted 96 million unique visitors in January 2009 alone. The company’s SRP platform has been the engine behind some of the biggest “As Seen on TV” product launches in online history, including household names like Topsy Turvy, Aqua Globes, PedEgg, and Debbie Meyer Green Bags.
At Booth #1572, ad:tech attendees can see live demonstrations of the SRP platform, explore the Livemercial Retail Wall of Fame featuring iconic products, and learn how the company is bridging the gap between television direct response and online performance marketing.
About Livemercial
Founded in 2003 and headquartered in Valparaiso, Indiana, Livemercial is the pioneer of “instant on” streaming video for online direct response marketing. The company has generated over $1 billion in online sales for its clients through its proprietary Sales Revenue Platform (SRP) and network of product websites. For more information, visit livemercial.com.
Media Contacts: Patty Cox / Monte Doran