If you missed Billy Mays and Anthony “Sully” Sullivan on the Jeff and Jer ShowGram on Star 94.1 FM in San Diego, you missed one heck of a show! The guys were in town for Response Expo 2009, and Jeff Detrow and Jer Herring invited them on the air for a classic radio segment that had everyone in the studio — and everyone listening — cracking up.

Billy and Sully did what they do best: they pitched. Live on the air, with no script and no safety net, two of the greatest pitchmen in the history of direct response television turned a radio interview into a spontaneous masterclass in salesmanship. The hosts loved it, the listeners loved it, and if you know Billy and Sully, you know they loved every second of it too.

This is what makes these two so special. Whether they’re in front of a TV camera, standing on a trade show floor, or sitting in a radio booth in San Diego, they connect with people. They make you laugh, they make you believe in the product, and they make you want to pick up the phone or click that “buy now” button. It’s a gift, and we’re incredibly grateful to have them as part of the Livemercial family.

Thanks to Jeff and Jer for having our guys on the show. And if you were at Response Expo 2009, you already know — Billy and Sully stole the show, as always.