Livemercial CEO Johnny Mathis Jr. recently sat down with Chuck Palm of the Inventor’s Podcast Network (IPN) for an in-depth interview on the show Podcasting for Your Business. The conversation covered everything from Livemercial’s revolutionary Sales Revenue Platform (SRP) to the incredible success of our Pitch to the Pros competition at Response Expo 2009.

Johnny shared the story of how Livemercial was founded in 2003 with a simple but powerful idea: that streaming video could transform the way products are sold online. Fast forward six years, and the company has generated over $1 billion in online sales for its clients, proving that direct response marketing and the internet are a perfect match.

Chuck Palm asked about the SRP platform, and Johnny explained how it brings together everything a product marketer needs to succeed online — from “instant on” video technology and landing page creation to email marketing, affiliate management, and real-time analytics. It’s a complete end-to-end solution that takes a product from concept to consumer, all under one roof.

The conversation also touched on Pitch to the Pros, which has become one of the most popular events in the direct response industry. Johnny talked about how the competition gives everyday inventors the chance to present their products to legends like Billy Mays and Anthony Sullivan, and how the winning products often go on to achieve real commercial success.

Thanks to Chuck Palm and the IPN team for a great conversation. If you’re an inventor, entrepreneur, or product marketer, this podcast is a must-listen.