An article on seochat.com outlines the top 11 secrets to website marketing and we’ve taken the best of those and narrowed it down to 6 ways to improve your slow business with these direct marketing techniques!
Marketing is important! From the first day you got into business, you were taught that knowledge about what you do was what you needed to become successful. That your “professionalism” will be the key to success. That people will come to you once they hear about how “good” you are. In actuality, knowing how to get customers, clients or patients is infinitely more important than any other knowledge you may attain!
If you want the phone to ring — you must get people’s attention! If you remember just one secret from this article, remember to follow this proven five-step formula in every bit of marketing and advertising you do: 1) Get Attention! 2) Arouse interest and emotion. 3) Tell an interesting story in a believable way. 4) Offer an incentive to take action… NOW. 5) Ask for action, and make it easy for people to do it.
Typical yellow page ads get lousy results. Most Yellow Pages ads are just a big blur! They all look exactly the same and do nothing to get anyone’s attention! There’s nothing unique. Everybody looks the same and you could literally swap names and numbers on the ads, and no one would even know the difference! To be a successful advertiser and marketer, you must always remember that people don’t read ads that look like advertising and sales pitches!
News-style advertising is way more effective! It’s a proven advertising fact… News-style advertising gets up to 500% greater response than color brochures, business cards, and all other forms of product or image advertising. Simply put, it’s because news style advertising doesn’t look like advertising! It looks like news. Very few people read advertising… but a lot of people read news and other stories.
Nobody wants to be “sold” anything anymore. They want to BUY products and services and think it was their idea. Trying to suck people into hard selling techniques like “closing,” “objection handling” or using any pressure is as successful as trying to push a string uphill! Here’s the secret to solving sales problems: Solve your marketing problems and sales problems will go away! Using these techniques to get qualified, motivated and interested prospects into your marketing funnel exclusively, and make the right emotional connections with them, they will buy without anyone having to sell!
Choosing where to place your now improved message that stimulates responses is the final step in the success system! As technology has progressed, and as society becomes more complicated, specialized and fragmented, you must look hard to find the best place to advertise. The two requirements are that: 1) You get to the right people when they’re receptive to you, and 2) That you can track and monitor your results!
We hope this article from seochat.com has been helpful to you and your future business ventures!