An article on ResponseMagazine.com states that the Direct Response industry will shine in 2009. Doug Frankel puts it eloquently, “They say that when the United States sneezes, the rest of the world catches a cold. One look at economic conditions in the U.S. and around the world today shows the truth in that statement.”

With our economy not doing so hot, now seems to be the time for the DR industry to shine and gain some respect. Direct Response companies will thrive in 2009 because of our ability to perform and grow, no matter whether it’s for a product, service or lead-generation program. When times get tough, all marketers must increase their focus on what works and what doesn’t. Often, many of these influential advertisers really don’t know specific media efficiency ratios for each media outlet. Who is coming to the rescue? Direct Response advertisers can offer those answers! Direct response advertising is economy-proof and saw double-digit increases in media spending during the first nine months of 2008. This is because DR advertising will always be about one thing and one thing only: performance. When a client really wants to evaluate how the dollars they spend directly influence its bottom line, DR advertising shines on.

“Direct response marketing will continue to grow and make more noise as companies realize how important it is to know their campaigns’ performance right now.”

Livemercial is the world leader in the online direct response industry, generating $1 billion in online direct response sales for clients.