Big news! The Dual Saw website has been named a finalist for the 2009 ERA Award for Best Direct Response Website Design!

The Electronic Retailing Association (ERA) awards are the gold standard in the direct response industry, recognizing excellence in everything from product marketing to website design to long-form advertising. Being selected as a finalist for Best DR Website Design is a tremendous honor and a testament to the innovative work being done by the teams at Livemercial and As Seen On TV Network.

The Dual Saw is one of the most exciting products in the direct response space — a revolutionary saw with dual counter-rotating blades that cuts in both directions simultaneously. The website was designed to showcase this innovative product with compelling video, clear product demonstrations, and a seamless purchasing experience that converts visitors into buyers.

From the “instant on” streaming video technology to the optimized checkout flow, every element of the Dual Saw website was engineered to maximize conversions while delivering an outstanding user experience. The ERA finalists represent the best of the best in our industry, and we’re proud to be among them.

Congratulations to everyone who contributed to making the Dual Saw website a standout in the direct response world. Win or lose at the awards ceremony, being recognized as a finalist is a victory in itself.