Day one at ad:tech New York 2009 is in the books, and what a day it was. Livemercial CEO Johnny Mathis Jr. checks in from the show floor to share the highlights, the key takeaways, and the moments that made today unforgettable.

From the opening of the exhibit hall, Booth #1600 was buzzing with activity. Johnny and the Livemercial team met with dozens of advertisers, media buyers, inventors, and fellow entrepreneurs looking to harness the power of direct response marketing and interactive media. The conversations spanned everything from the explosive growth of social media marketing to the latest innovations in online video and e-commerce.

One of the standout moments was the incredible turnout for the Pitch It to the Pros event, where product inventors got the chance to present their ideas to a panel of seasoned marketing professionals. Johnny noted that the quality of this year’s pitches was outstanding, with several products showing real potential for national campaigns.

The team also spent the day sharing live updates on Twitter and capturing video interviews with some of the most interesting people at the show. If you missed any of the action, head over to our video collection post — we’re adding new content throughout the event. Day two promises to be even bigger, so stay tuned!